--- title: Apple unveils its first foldable, the iPhone Duo | daily.dev description: Apple has introduced its first foldable device, the iPhone Duo, at its Cupertino event, marking the first major product launch under new CEO John Ternus.... canonical: https://daily.dev/posts/apple-unveils-its-first-foldable-the-iphone-duo-qlz0htuaq twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Apple unveils its first foldable, the iPhone Duo | daily.dev og:description: Apple has introduced its first foldable device, the iPhone Duo, at its Cupertino event, marking the first major product launch under new CEO John Ternus.... og:url: https://daily.dev/posts/apple-unveils-its-first-foldable-the-iphone-duo-qlz0htuaq og:image: https://api.daily.dev/og/posts/qlZ0hTUaQ.png og:image:alt: Apple unveils its first foldable, the iPhone Duo og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Apple unveils its first foldable, the iPhone Duo **[TechCrunch](https://daily.dev/sources/tc)** · 1 min read · 1 upvotes · 0 comments ## Summary Apple has introduced its first foldable device, the iPhone Duo, at its Cupertino event, marking the first major product launch under new CEO John Ternus. Rather than the vertical slab form factor used by early foldables, Apple opted for a wider aspect ratio aimed at improving video viewing when unfolded. Rivals Samsung and Xiaomi already sell wide foldables. Counterpoint Research notes foldables make up under 2% of smartphone shipments overall, but projects the Duo could capture up to 25% market share by year end. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is the iPhone Duo? The iPhone Duo is Apple's first foldable iPhone, unveiled at the company's Surprise and Shine event in Cupertino. It uses a wider form factor than earlier foldables, intended to improve the aspect ratio for video viewing when unfolded, and was described by Apple as inspired by the versatility of the iPad. It marks the first major device launch under new CEO John Ternus. _Developers building for new device form factors can follow foldable iPhone coverage on daily.dev._ ### What market share could the iPhone Duo capture among foldable phones? Analytics firm Counterpoint projected the iPhone Duo could reach up to 25% market share within the foldable phone category by the end of the year, despite foldables overall making up less than 2% of total smartphone shipments. Rivals Samsung and Xiaomi had already released wide foldable devices before Apple entered the category. _Anyone tracking foldable device adoption trends can follow updates on daily.dev._ ## Similar posts on daily.dev - [Everything Apple announced at its fall iPhone event, from the foldable iPhone Duo to an always-listening Apple Watch](https://daily.dev/posts/everything-apple-announced-at-its-fall-iphone-event-from-the-foldable-iphone-duo-to-an-always-liste-igja88p5t) · TechCrunch · 0 upvotes · 0 comments - [What Xiaomi and Huawei Offer to Compete with Apple's Foldable Phone](https://daily.dev/posts/what-xiaomi-and-huawei-offer-to-compete-with-apple-s-foldable-phone-hh8i8hl2l) · 80 LEVEL · 0 upvotes · 0 comments - [Samsung goes trifold while Apple folds its arms](https://daily.dev/posts/samsung-goes-trifold-while-apple-folds-its-arms-3mfjxz4a8) · TechCentral · 0 upvotes · 0 comments --- Tags: [#apple](https://daily.dev/tags/apple) [View this post on daily.dev](https://daily.dev/posts/apple-unveils-its-first-foldable-the-iphone-duo-qlz0htuaq) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Apple unveils its first foldable, the iPhone Duo","url":"https://daily.dev/posts/apple-unveils-its-first-foldable-the-iphone-duo-qlz0htuaq","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/apple-unveils-its-first-foldable-the-iphone-duo-qlz0htuaq"},"datePublished":"2026-09-09T17:58:26.384Z","dateModified":"2026-09-14T22:18:34.962Z","description":"Apple has introduced its first foldable device, the iPhone Duo, at its Cupertino event, marking the first major product launch under new CEO John Ternus....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/5aed97fddf8ee13673b69fb28827b4aa?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/5aed97fddf8ee13673b69fb28827b4aa?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/apple-unveils-its-first-foldable-the-iphone-duo-qlz0htuaq","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"apple","timeRequired":"PT1M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Apple unveils its first foldable, the iPhone Duo"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/apple-unveils-its-first-foldable-the-iphone-duo-qlz0htuaq#faq","mainEntity":[{"@type":"Question","name":"What is the iPhone Duo?","acceptedAnswer":{"@type":"Answer","text":"The iPhone Duo is Apple's first foldable iPhone, unveiled at the company's Surprise and Shine event in Cupertino. It uses a wider form factor than earlier foldables, intended to improve the aspect ratio for video viewing when unfolded, and was described by Apple as inspired by the versatility of the iPad. It marks the first major device launch under new CEO John Ternus. Developers building for new device form factors can follow foldable iPhone coverage on daily.dev."}},{"@type":"Question","name":"What market share could the iPhone Duo capture among foldable phones?","acceptedAnswer":{"@type":"Answer","text":"Analytics firm Counterpoint projected the iPhone Duo could reach up to 25% market share within the foldable phone category by the end of the year, despite foldables overall making up less than 2% of total smartphone shipments. Rivals Samsung and Xiaomi had already released wide foldable devices before Apple entered the category. Anyone tracking foldable device adoption trends can follow updates on daily.dev."}}]} ```