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title: AppMagic: Pokémon Go generates $48.5m during 10th...
description: Pokémon Go generated $48.5 million in in-app purchase revenue during its 10th anniversary week (July 6–12), setting a new all-time weekly record — 5.9 times...
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og:description: Pokémon Go generated $48.5 million in in-app purchase revenue during its 10th anniversary week (July 6–12), setting a new all-time weekly record — 5.9 times...
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# AppMagic: Pokémon Go generates $48.5m during 10th anniversary celebrations

**[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 3 min read · 0 upvotes · 0 comments

## Summary

Pokémon Go generated $48.5 million in in-app purchase revenue during its 10th anniversary week (July 6–12), setting a new all-time weekly record — 5.9 times higher than the prior week. The surge was driven by the 'Road to Legends' event featuring legendary raids, a $20 battle pass with a rare Gold Bottle Cap, and the debut of Mega Mewtwo ahead of Pokémon Go Fest: Global. The US led revenue at 37%, followed by Japan at 27%. Over the past 30 days, the game earned $98.1 million and surpassed 4 million downloads. Since its 2016 launch, the game has been downloaded over 700 million times and generated more than $6.4 billion in total revenue. Scopely, which acquired Niantic's games business, has no plans for a sequel, instead focusing on evolving the existing game.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.gamesindustry.biz/appmagic-pokemon-go-generates-485m-during-10th-anniversary-celebrations>

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