--- title: [Apps] - Pursue sustainable growth with advanced... description: Google Play's Playtime 2025 session covers new and upcoming monetization features for app developers. Key highlights include: purchase recommendations for... canonical: https://daily.dev/posts/apps---pursue-sustainable-growth-with-advanced-subscriptions-on-play-playtime-2025--f0pnxqcwj twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: [Apps] - Pursue sustainable growth with advanced subscriptions on Play (Playtime 2025) | daily.dev og:description: Google Play's Playtime 2025 session covers new and upcoming monetization features for app developers. Key highlights include: purchase recommendations for... og:url: https://daily.dev/posts/apps---pursue-sustainable-growth-with-advanced-subscriptions-on-play-playtime-2025--f0pnxqcwj og:image: https://api.daily.dev/og/posts/f0pnXQcwJ.png og:image:alt: [Apps] - Pursue sustainable growth with advanced subscriptions on Play (Playtime 2025) og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # [Apps] - Pursue sustainable growth with advanced subscriptions on Play (Playtime 2025) **[Android Developers](https://daily.dev/sources/androiddevelopers)** · 25 min read · 1 upvotes · 0 comments ## Summary Google Play's Playtime 2025 session covers new and upcoming monetization features for app developers. Key highlights include: purchase recommendations for subscriptions (showing alternate options when users abandon cart), subscriptions with add-ons for bundling entitlements, a revamped one-time products architecture (separating entitlement from purchase method), new purchase types including rentals, pre-orders, and auto top-ups, win-back offers in the cancellation flow, dynamic grace periods and dynamic offers powered by ML to reduce involuntary churn, and Play Building Lab for testing buy flows. Platform-level improvements to the buy flow have already yielded a 7% lift in new paying users and 3% increase in conversion rates. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Are Google Play pricing templates being deprecated? Yes, pricing templates for one-time products on Google Play are being deprecated. Developers will instead rely on the Play Console or a new monetization API to manage SKU publishing and modifications, as Google restructures one-time purchases into a schema with purchase options and offers nested under a single entitlement, mirroring the existing subscriptions architecture. _Track platform deprecations like Play pricing templates on daily.dev before they affect your app's billing setup._ ### What is Google Play subscriptions with add-ons and when did it launch? Subscriptions with add-ons is a Google Play feature, now generally available, that lets developers bundle multiple entitlements or tiers into a single high-value subscription with one payment schedule and billing date. Instead of managing fragmented separate subscriptions, users pick add-ons within one bundle, and Spotify has already seen strong results with premium subscribers using it. _Developers weighing bundled subscription strategies can follow rollouts like this one on daily.dev._ ### How much can maximizing Google Play grace periods and account holds improve subscription payment recovery? Extending grace periods to the maximum 30 days, combined with up to 60 days total of grace period plus account hold recovery time, can improve payment recovery by 15% on Google Play subscriptions. A grace period keeps entitlement access active while the user fixes their payment method; account hold removes access but Play keeps attempting recovery. _Developers tuning subscription churn recovery windows can keep up with changes like this on daily.dev._ ## Similar posts on daily.dev - [Driving growth on Google Play: The next era of subscriptions](https://daily.dev/posts/driving-growth-on-google-play-the-next-era-of-subscriptions-q2uhc7soz) · Android Developers Blog · 0 upvotes · 0 comments - [I/O 2026: What's new in Google Play](https://daily.dev/posts/i-o-2026-what-s-new-in-google-play-d3jmoluop) · Android Developers Blog · 1 upvotes · 0 comments --- Tags: [#mobile](https://daily.dev/tags/mobile), [#google-play](https://daily.dev/tags/google-play) [View this post on daily.dev](https://daily.dev/posts/apps---pursue-sustainable-growth-with-advanced-subscriptions-on-play-playtime-2025--f0pnxqcwj) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"[Apps] - Pursue sustainable growth with advanced subscriptions on Play (Playtime 2025)","url":"https://daily.dev/posts/apps---pursue-sustainable-growth-with-advanced-subscriptions-on-play-playtime-2025--f0pnxqcwj","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/apps---pursue-sustainable-growth-with-advanced-subscriptions-on-play-playtime-2025--f0pnxqcwj"},"datePublished":"2026-08-05T19:16:55.432Z","dateModified":"2026-09-14T07:04:23.559Z","description":"Google Play's Playtime 2025 session covers new and upcoming monetization features for app developers. 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