--- title: Ares Interactive Talks About Games for the Mobile Market description: Mike DeLaet, President of Ares Interactive, discusses the company's approach to scaling free-to-play mobile games. Key themes include using proven core... canonical: https://daily.dev/posts/ares-interactive-talks-about-games-for-the-mobile-market-ljfriijdl twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Ares Interactive Talks About Games for the Mobile Market | daily.dev og:description: Mike DeLaet, President of Ares Interactive, discusses the company's approach to scaling free-to-play mobile games. Key themes include using proven core... og:url: https://daily.dev/posts/ares-interactive-talks-about-games-for-the-mobile-market-ljfriijdl og:image: https://api.daily.dev/og/posts/lJfriIjdL.png og:image:alt: Ares Interactive Talks About Games for the Mobile Market og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Ares Interactive Talks About Games for the Mobile Market **[80 LEVEL](https://daily.dev/sources/80lv)** · 7 min read · 0 upvotes · 0 comments ## Summary Mike DeLaet, President of Ares Interactive, discusses the company's approach to scaling free-to-play mobile games. Key themes include using proven core gameplay loops, testing KPIs early (Day 1 retention, CPI), and optimizing LTV curves through live ops and economy tuning. DeLaet addresses how the mobile market has shifted post-ATT and GDPR, emphasizing capital efficiency over growth-at-all-costs. He also covers IP as a risk mitigation tool, technical challenges like device fragmentation and SDK management, and the growing role of AI in development pipelines. Looking ahead to 2026, he predicts genre hybridization, faster AI-assisted prototyping, and a focus on multi-year LTV over launch spikes. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [The Players You Already Have Are Your Biggest Growth Opportunity](https://daily.dev/posts/the-players-you-already-have-are-your-biggest-growth-opportunity-jrvklwx2i) · 80 LEVEL · 0 upvotes · 0 comments - [From Attention to Action: Mobile Gaming Ad Performance](https://daily.dev/posts/from-attention-to-action-mobile-gaming-ad-performance-xgwxowzed) · Unity · 0 upvotes · 0 comments - [Open letter claims mobile gamedev is "ignored" because industry perceives it as a "world of predatory monetization and low quality"](https://daily.dev/posts/open-letter-claims-mobile-gamedev-is-ignored-because-industry-perceives-it-as-a-world-of-predator-d6em7f2wr) · GamesIndustry.biz · 80 upvotes · 44 comments - [Moburst reveals AI-powered mobile growth playbook following record campaign performance milestones](https://daily.dev/posts/moburst-reveals-ai-powered-mobile-growth-playbook-following-record-campaign-performance-milestones-wphv759oj) · The Next Web · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#mobile-gaming](https://daily.dev/tags/mobile-gaming) [View this post on daily.dev](https://daily.dev/posts/ares-interactive-talks-about-games-for-the-mobile-market-ljfriijdl) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Ares Interactive Talks About Games for the Mobile Market","url":"https://daily.dev/posts/ares-interactive-talks-about-games-for-the-mobile-market-ljfriijdl","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/ares-interactive-talks-about-games-for-the-mobile-market-ljfriijdl"},"datePublished":"2026-03-10T13:08:11.262Z","dateModified":"2026-03-10T13:08:41.163Z","description":"Mike DeLaet, President of Ares Interactive, discusses the company's approach to scaling free-to-play mobile games. 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