At Cannes Lions 2025, NVIDIA and its partners are demonstrating AI-powered solutions for advertising and marketing. Alembic uses NVIDIA DGX Vera Rubin systems for causal AI modeling to prove marketing ROI. AWS provides GPU-accelerated infrastructure for real-time AI bidding in ad auctions using NVIDIA Triton Inference Server. Criteo achieved ~2x model training speedup on NVIDIA Blackwell GPUs via the cuEmbed library, freeing 17,000 GPU hours annually. Higgsfield AI offers agentic marketing automation covering the full campaign lifecycle using NVIDIA's Agent Toolkit and Nemotron models. KERV.ai achieved 10x speed improvements using Nemotron 3 Nano Omni for contextual video ad targeting.
Table of contents
Decision Intelligence at Enterprise ScaleSmarter Bidding at Auction SpeedAgentic AI Across the Marketing WorkflowContextual and Content Intelligence at Scale252 Impressions