--- title: AWS targets a longtime cloud migration blocker with SQL... description: AWS has launched Bring Your Own Media (BYOM) for Amazon RDS, allowing enterprises to reuse existing Microsoft SQL Server Enterprise or Standard Edition... canonical: https://daily.dev/posts/aws-targets-a-longtime-cloud-migration-blocker-with-sql-server-license-portability-0geu35ibv twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: AWS targets a longtime cloud migration blocker with SQL Server license portability | daily.dev og:description: AWS has launched Bring Your Own Media (BYOM) for Amazon RDS, allowing enterprises to reuse existing Microsoft SQL Server Enterprise or Standard Edition... og:url: https://daily.dev/posts/aws-targets-a-longtime-cloud-migration-blocker-with-sql-server-license-portability-0geu35ibv og:image: https://api.daily.dev/og/posts/0geu35Ibv.png og:image:alt: AWS targets a longtime cloud migration blocker with SQL Server license portability og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # AWS targets a longtime cloud migration blocker with SQL Server license portability **[InfoWorld](https://daily.dev/sources/infoworld)** · 6 min read · 0 upvotes · 0 comments ## Summary AWS has launched Bring Your Own Media (BYOM) for Amazon RDS, allowing enterprises to reuse existing Microsoft SQL Server Enterprise or Standard Edition licenses on fully managed RDS instances without paying for a second license. Eligible customers must have Microsoft Software Assurance and complete a License Mobility Verification process. The service enables a lift-and-shift migration path, bringing SQL Server workloads closer to AWS analytics and agentic AI services like Bedrock. Analysts note the trade-off: enterprises gain managed infrastructure and AI tooling access but take on licensing compliance responsibilities themselves, and simply moving SQL Server to RDS doesn't automatically make data AI-ready — messy data, governance gaps, and team readiness remain the real blockers. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Unlock license mobility with Bring Your Own Media on fully managed Amazon RDS for SQL Server](https://daily.dev/posts/unlock-license-mobility-with-bring-your-own-media-on-fully-managed-amazon-rds-for-sql-server-sj1iexy4j) · AWS Database Blog · 0 upvotes · 0 comments - [Converting an RDS for SQL Server instance from license included to Bring Your Own Media \(BYOM\)](https://daily.dev/posts/converting-an-rds-for-sql-server-instance-from-license-included-to-bring-your-own-media-byom--rowioztbf) · AWS Database Blog · 0 upvotes · 0 comments - [AWS Weekly Roundup: BYOM for Amazon RDS for SQL Server, AWS IoT Device SDK for Swift, and more \(June 8, 2026\)](https://daily.dev/posts/aws-weekly-roundup-byom-for-amazon-rds-for-sql-server-aws-iot-device-sdk-for-swift-and-more-june-rrjq6c693) · AWS · 0 upvotes · 0 comments - [AWS Transform announces full-stack Windows modernization capabilities](https://daily.dev/posts/aws-transform-announces-full-stack-windows-modernization-capabilities-bgkonrsgd) · AWS · 0 upvotes · 0 comments - [New capabilities to optimize costs and improve scalability on Amazon RDS for SQL Server and Oracle](https://daily.dev/posts/new-capabilities-to-optimize-costs-and-improve-scalability-on-amazon-rds-for-sql-server-and-oracle-i7fkmvdh7) · AWS · 1 upvotes · 0 comments --- Tags: [#aws](https://daily.dev/tags/aws), [#microsoft-sql-server](https://daily.dev/tags/microsoft-sql-server) [View this post on daily.dev](https://daily.dev/posts/aws-targets-a-longtime-cloud-migration-blocker-with-sql-server-license-portability-0geu35ibv) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"AWS targets a longtime cloud migration blocker with SQL Server license portability","url":"https://daily.dev/posts/aws-targets-a-longtime-cloud-migration-blocker-with-sql-server-license-portability-0geu35ibv","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/aws-targets-a-longtime-cloud-migration-blocker-with-sql-server-license-portability-0geu35ibv"},"datePublished":"2026-06-05T23:31:57.714Z","dateModified":"2026-06-05T23:32:20.677Z","description":"AWS has launched Bring Your Own Media (BYOM) for Amazon RDS, allowing enterprises to reuse existing Microsoft SQL Server Enterprise or Standard Edition...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b544bba3e76956c679ab2091f9641a9a?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b544bba3e76956c679ab2091f9641a9a?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"InfoWorld","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"InfoWorld","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/bf6d68a999064029b0bb09aa6268f1f3","url":"https://daily.dev/sources/infoworld"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/aws-targets-a-longtime-cloud-migration-blocker-with-sql-server-license-portability-0geu35ibv","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"aws,microsoft-sql-server","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"InfoWorld","item":"https://daily.dev/sources/infoworld"},{"@type":"ListItem","position":3,"name":"AWS targets a longtime cloud migration blocker with SQL Server license portability"}]} ```