--- title: B2C Roots and B2B Vision | daily.dev description: Jonathan Levi, co-founder of INSTASOFT, shares lessons from building both B2C (Checkmate Gaming) and B2B (INSTASOFT) businesses in iGaming. He discusses how... canonical: https://daily.dev/posts/b2c-roots-and-b2b-vision-dkzyfyi1e twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: B2C Roots and B2B Vision | daily.dev og:description: Jonathan Levi, co-founder of INSTASOFT, shares lessons from building both B2C (Checkmate Gaming) and B2B (INSTASOFT) businesses in iGaming. He discusses how... og:url: https://daily.dev/posts/b2c-roots-and-b2b-vision-dkzyfyi1e og:image: https://api.daily.dev/og/posts/dKzYFYi1E.png og:image:alt: B2C Roots and B2B Vision og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # B2C Roots and B2B Vision **[Medium](https://daily.dev/sources/medium_js)** · 4 min read · 0 upvotes · 0 comments ## Summary Jonathan Levi, co-founder of INSTASOFT, shares lessons from building both B2C (Checkmate Gaming) and B2B (INSTASOFT) businesses in iGaming. He discusses how B2C marketing experience shapes B2B platform thinking, emphasizing that player experience remains central even when serving operators. On AI, he sees its greatest value in campaign automation, predictive analytics, and audience segmentation. INSTASOFT's roadmap focuses on deeper player retention tools and loyalty mechanics to help operators build sustainable long-term growth. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [AI is Killing B2B SaaS](https://daily.dev/posts/ai-is-killing-b2b-saas-oaan2vx2m) · Hacker News · 1 upvotes · 0 comments - [Lightweight Open Source Identity Management Solutions for Home Labs](https://daily.dev/posts/lightweight-open-source-identity-management-solutions-for-home-labs-k39zq2iiu) · Security Boulevard · 0 upvotes · 0 comments - [Going Enterprise](https://daily.dev/posts/going-enterprise-qssnz9lxy) · RUBYLAND · 0 upvotes · 0 comments - [The Company Brain and the Future of Go-to-Market Strategy](https://daily.dev/posts/the-company-brain-and-the-future-of-go-to-market-strategy-2x5ot94tg) · The Next Web · 0 upvotes · 0 comments - [Growth Is Now a Trust Problem](https://daily.dev/posts/growth-is-now-a-trust-problem-o8x7wvcwd) · Elena's Growth Scoop · 2 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/b2c-roots-and-b2b-vision-dkzyfyi1e) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"B2C Roots and B2B Vision","url":"https://daily.dev/posts/b2c-roots-and-b2b-vision-dkzyfyi1e","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/b2c-roots-and-b2b-vision-dkzyfyi1e"},"datePublished":"2026-07-23T14:13:57.585Z","dateModified":"2026-07-23T14:30:18.240Z","description":"Jonathan Levi, co-founder of INSTASOFT, shares lessons from building both B2C (Checkmate Gaming) and B2B (INSTASOFT) businesses in iGaming. 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