--- title: "Baobab Studios Is Turning Roblox Games Into Long-Term Franchises" url: https://daily.dev/posts/baobab-studios-is-turning-roblox-games-into-long-term-franchises-mio7bayni source_url: https://80.lv/articles/baobab-studios-is-turning-roblox-games-into-long-term-entertainment-franchises type: article source: "80 LEVEL" published: 2026-05-25T10:30:02.794Z updated: 2026-05-25T10:30:27.443Z reading_time: 9 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Baobab Studios Is Turning Roblox Games Into Long-Term Franchises **[80 LEVEL](https://daily.dev/sources/80lv)** · 9 min read · 0 upvotes · 0 comments ## Summary Baobab Studios CEO Maureen Fan explains the studio's strategic shift from VR animation to Roblox-focused transmedia franchise development. The studio has acquired rights to major Roblox titles including Natural Disaster Survival, Barry's Prison Run, and Deepwoken — games that together have nearly 10 billion visits — with plans to adapt them into film and television. Fan discusses how the studio evaluates franchise durability using live-ops metrics and community engagement signals, how it balances creator authenticity with structured narrative formats, and why Gen Z UGC platforms like Roblox are increasingly central to long-term IP development. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Why publishers and investors are increasingly backing user-generated games over conventional ones](https://daily.dev/posts/why-publishers-and-investors-are-increasingly-backing-user-generated-games-over-conventional-ones-tsxszgho1) · GamesIndustry.biz · 0 upvotes · 0 comments - [BCG: Live-service titles like Fortnite have peaked, but Roblox is still growing](https://daily.dev/posts/bcg-live-service-titles-like-fortnite-have-peaked-but-roblox-is-still-growing-ihwjrbxwv) · GamesIndustry.biz · 0 upvotes · 0 comments - [Why the founder of Kongregate believes that Roblox is its successor](https://daily.dev/posts/why-the-founder-of-kongregate-believes-that-roblox-is-its-successor-onmcndwqy) · GamesIndustry.biz · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/baobab-studios-is-turning-roblox-games-into-long-term-franchises-mio7bayni)