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---
title: Stop telling your engineers to &quot;work on visibility&quot;
description: Engineering managers should own visibility for their team&#x27;s work rather than pushing engineers to self-promote. When engineers need brag docs, skip-levels, and...
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og:title: Stop telling your engineers to &quot;work on visibility&quot; | daily.dev
og:description: Engineering managers should own visibility for their team&#x27;s work rather than pushing engineers to self-promote. When engineers need brag docs, skip-levels, and...
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> ## Documentation Index
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# Stop telling your engineers to "work on visibility"

**[The Dev Craft](https://daily.dev/sources/thedevcraft)** · [@stmoreau](https://daily.dev/stmoreau) · 1 upvotes · 0 comments

## Summary

Engineering managers should own visibility for their team's work rather than pushing engineers to self-promote. When engineers need brag docs, skip-levels, and constant self-marketing to get recognized, it signals broken management systems. Managers should restructure 1:1s for discovery, handle upward communication themselves, create team rituals that surface work naturally, actively sponsor quiet contributors, and separate impact from self-promotion ability in evaluations. The visibility problem is a management responsibility, not an engineering one.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.blog4ems.com/p/if-your-engineers-need-a-self-promotion-strategy>

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---

Tags: [#career](https://daily.dev/tags/career), [#leadership](https://daily.dev/tags/leadership)

[View this post on daily.dev](https://daily.dev/posts/bchfwoero)

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