--- title: Best Email Marketing Automation Tools for Building a... description: An overview compares five email marketing automation platforms - Mailchimp, Kit (formerly ConvertKit), MailerLite, Brevo and ActiveCampaign - covering their... canonical: https://daily.dev/posts/best-email-marketing-automation-tools-for-building-a-high-converting-list-tgm2bnfnf twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Best Email Marketing Automation Tools for Building a High-Converting List | daily.dev og:description: An overview compares five email marketing automation platforms - Mailchimp, Kit (formerly ConvertKit), MailerLite, Brevo and ActiveCampaign - covering their... og:url: https://daily.dev/posts/best-email-marketing-automation-tools-for-building-a-high-converting-list-tgm2bnfnf og:image: https://api.daily.dev/og/posts/TGM2bnFnf.png og:image:alt: Best Email Marketing Automation Tools for Building a High-Converting List og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Best Email Marketing Automation Tools for Building a High-Converting List **[Ruby Flow](https://daily.dev/sources/rubyflow)** · 7 min read · 0 upvotes · 0 comments ## Summary An overview compares five email marketing automation platforms - Mailchimp, Kit (formerly ConvertKit), MailerLite, Brevo and ActiveCampaign - covering their automation triggers, integrations, and ideal use cases. It also outlines how to structure a converting automation funnel, from welcome sequences through segmentation and re-engagement workflows, and offers guidance on matching tool choice to business model. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What's the difference between Kit (ConvertKit) and Mailchimp for email automation? Kit, formerly ConvertKit, is built specifically for creators, bloggers, and newsletter publishers, combining email automation with landing pages, forms, and commerce features through an App Store connecting over 100 apps like Shopify and Calendly. Mailchimp is a broader marketing platform with over 300 integrations, better suited to small businesses and ecommerce brands needing wide-ranging marketing tools. _Comparing creator-focused versus general-purpose email tools gets easier with curated discussions like those on daily.dev._ ### Which email marketing platform supports SMS and WhatsApp in addition to email automation? Brevo extends beyond email into channels such as SMS and WhatsApp, combining email marketing with marketing automation, CRM, and multichannel communication. It offers ready-made workflows for welcome emails, birthday messages, and abandoned-cart campaigns, making it suited to businesses expecting their customer communication to expand beyond newsletters. _Developers building multichannel notification systems often compare tool tradeoffs like these on daily.dev._ ### What automation actions does ActiveCampaign support beyond sending emails? ActiveCampaign automation actions can send email, SMS, and site messages, update contact information, modify deals, adjust contact scores, and trigger additional automations. It also includes AI-assisted campaign creation, personalization, predictive sending, and segmentation, aimed at businesses with complex customer journeys and sales team needs. _Evaluating automation depth versus complexity for a growing product is a recurring topic worth following on daily.dev._ ## Similar posts on daily.dev - [8 Best AI Email Generators for Content Marketers \(Based on My Testing\)](https://daily.dev/posts/8-best-ai-email-generators-for-content-marketers-based-on-my-testing--kjfjow77z) · WordPress Beginner · 0 upvotes · 1 comments - [Lifecycle Email Marketing: From Lead to Loyal Customer](https://daily.dev/posts/lifecycle-email-marketing-from-lead-to-loyal-customer-4e6hmdvju) · SitePoint · 0 upvotes · 0 comments - [Your 2026 guide to Mautic: The ultimate developer’s automation guide](https://daily.dev/posts/your-2026-guide-to-mautic-the-ultimate-developer-s-automation-guide-dfwxduomw) · All Things Open · 0 upvotes · 0 comments - [Want More Sales or Signups? I Tried 11 Best Conversion Optimization Tools](https://daily.dev/posts/want-more-sales-or-signups-i-tried-11-best-conversion-optimization-tools-xvxn9yqxb) · WordPress Beginner · 0 upvotes · 0 comments - [Replacing Kit \(ConvertKit\) with a serverless newsletter and CRM solution on AWS](https://daily.dev/posts/replacing-kit-convertkit-with-a-serverless-newsletter-and-crm-solution-on-aws-749sb5izm) · cloudonaut · 0 upvotes · 0 comments --- Tags: [#ecommerce](https://daily.dev/tags/ecommerce), [#marketing](https://daily.dev/tags/marketing) [View this post on daily.dev](https://daily.dev/posts/best-email-marketing-automation-tools-for-building-a-high-converting-list-tgm2bnfnf) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Best Email Marketing Automation Tools for Building a High-Converting List","url":"https://daily.dev/posts/best-email-marketing-automation-tools-for-building-a-high-converting-list-tgm2bnfnf","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/best-email-marketing-automation-tools-for-building-a-high-converting-list-tgm2bnfnf"},"datePublished":"2026-08-23T21:46:54.294Z","dateModified":"2026-09-14T08:50:40.191Z","description":"An overview compares five email marketing automation platforms - Mailchimp, Kit (formerly ConvertKit), MailerLite, Brevo and ActiveCampaign - covering their...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/04e7f3aac2fc7fa8f8262962464bb7b0?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/04e7f3aac2fc7fa8f8262962464bb7b0?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Ruby Flow","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Ruby Flow","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/a21aaa8bcbbf448193a016895c90a0e1","url":"https://daily.dev/sources/rubyflow"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/best-email-marketing-automation-tools-for-building-a-high-converting-list-tgm2bnfnf","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ecommerce,marketing","timeRequired":"PT7M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Ruby Flow","item":"https://daily.dev/sources/rubyflow"},{"@type":"ListItem","position":3,"name":"Best Email Marketing Automation Tools for Building a High-Converting List"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/best-email-marketing-automation-tools-for-building-a-high-converting-list-tgm2bnfnf#faq","mainEntity":[{"@type":"Question","name":"What's the difference between Kit (ConvertKit) and Mailchimp for email automation?","acceptedAnswer":{"@type":"Answer","text":"Kit, formerly ConvertKit, is built specifically for creators, bloggers, and newsletter publishers, combining email automation with landing pages, forms, and commerce features through an App Store connecting over 100 apps like Shopify and Calendly. 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