--- title: "Beyond native stores: Building for the future of commerce in gaming | Unite 2025" url: https://daily.dev/posts/beyond-native-stores-building-for-the-future-of-commerce-in-gaming-unite-2025-c1lv3js2t source_url: https://www.youtube.com/watch?v=7aY5q5izxsE type: video:youtube source: "Unity" published: 2026-02-13T12:41:11.483Z updated: 2026-03-15T07:51:44.146Z tags: ["game-development", "stripe", "unity"] reading_time: 29 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Beyond native stores: Building for the future of commerce in gaming | Unite 2025 **[Unity](https://daily.dev/sources/unity)** · 29 min read · 0 upvotes · 0 comments ## Summary Unity and Stripe partnered to help game developers move beyond native app stores for in-game commerce. Recent policy changes allow third-party payment processing, offering developers 20% better margins, direct player relationships, and more monetization flexibility. The partnership provides a unified integration layer abstracting payment complexity, cross-platform entitlements, player segmentation, and standardized data across multiple providers. Key challenges include maintaining conversion rates when moving to web flows, managing compliance and fraud, and handling technical debt from multiple SDKs. Studios are encouraged to start small, test specific segments or markets, and iterate based on player behavior rather than attempting full migration immediately. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Unity Launches Native Cross-Platform Commerce Management Solution](https://daily.dev/posts/unity-launches-native-cross-platform-commerce-management-solution-84ffeiohh) · 80 LEVEL · 0 upvotes · 0 comments - [Building for the next wave of app monetization](https://daily.dev/posts/building-for-the-next-wave-of-app-monetization-iqdahxj7c) · Stripe · 0 upvotes · 0 comments - [New Options for Android Developers to Offer External Purchases](https://daily.dev/posts/new-options-for-android-developers-to-offer-external-purchases-wxemxtufz) · 80 LEVEL · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#stripe](https://daily.dev/tags/stripe), [#unity](https://daily.dev/tags/unity) [View this post on daily.dev](https://daily.dev/posts/beyond-native-stores-building-for-the-future-of-commerce-in-gaming-unite-2025-c1lv3js2t)