--- title: Bluesky wants to make it easier to buy, sell, and... description: Bluesky plans to launch payments in the coming months as its first step toward monetization without relying on advertising, according to CEO Toni Schneider and... canonical: https://daily.dev/posts/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network-nrmoipekj twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Bluesky wants to make it easier to buy, sell, and fundraise on the network | daily.dev og:description: Bluesky plans to launch payments in the coming months as its first step toward monetization without relying on advertising, according to CEO Toni Schneider and... og:url: https://daily.dev/posts/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network-nrmoipekj og:image: https://api.daily.dev/og/posts/nRMoiPekJ.png og:image:alt: Bluesky wants to make it easier to buy, sell, and fundraise on the network og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Bluesky wants to make it easier to buy, sell, and fundraise on the network **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary Bluesky plans to launch payments in the coming months as its first step toward monetization without relying on advertising, according to CEO Toni Schneider and COO Rose Wang, speaking at TechCrunch Disrupt. The company wants to let users financially support content they like across the network and build this capability so it works for other apps in the broader decentralized ecosystem, not just Bluesky itself. Schneider, former Automattic CEO, pointed to WordPress.com's revenue-sharing model as inspiration, while Wang emphasized Bluesky's status as a Public Benefit Corporation that aims to keep value flowing to creators rather than platform 'landlords.' The long-term vision is to disrupt the social network infrastructure layer itself, not just build another app. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How does Bluesky plan to make money without advertising? Bluesky plans to introduce payments features in the coming months, allowing users to financially support content or creators they like on the network. CEO Toni Schneider and COO Rose Wang announced this at TechCrunch Disrupt, framing it as the first step in a broader strategy to monetize through commerce and fundraising activity already happening organically on the platform, rather than through ads. _Developers building on the AT Protocol can track Bluesky's monetization rollout as it lands on daily.dev._ ### Who is the current CEO of Bluesky and when did they take over? Toni Schneider, the former CEO of Automattic, became Bluesky's CEO in March after dropping the 'interim' label from his title in July. He took over after longtime CEO Jay Graber stepped down, and some users initially reacted with jokes that his appointment signaled the platform's decline. _Those following Bluesky's leadership and roadmap changes can keep up with updates on daily.dev._ ## Similar posts on daily.dev - [Bluesky’s interim CEO, Toni Schneider, drops the ‘interim’](https://daily.dev/posts/bluesky-s-interim-ceo-toni-schneider-drops-the-interim--f9p5kn4g7) · TechCrunch · 0 upvotes · 0 comments - [Can social media start over? Bluesky’s CEO and COO deliver their case at TechCrunch Disrupt 2026](https://daily.dev/posts/can-social-media-start-over-bluesky-s-ceo-and-coo-deliver-their-case-at-techcrunch-disrupt-2026-uki0jgiip) · TechCrunch · 0 upvotes · 0 comments - [Bluesky launches group chats and pivots to communities as growth stalls at 44.8 million users](https://daily.dev/posts/bluesky-launches-group-chats-and-pivots-to-communities-as-growth-stalls-at-44-8-million-users-ic7zf0mlh) · The Next Web · 0 upvotes · 0 comments - [Bluesky wants to give you your own domain on the open web](https://daily.dev/posts/bluesky-wants-to-give-you-your-own-domain-on-the-open-web-nacbddift) · TechCrunch · 3 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network-nrmoipekj) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Bluesky wants to make it easier to buy, sell, and fundraise on the network","url":"https://daily.dev/posts/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network-nrmoipekj","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network-nrmoipekj"},"datePublished":"2026-10-15T19:31:26.752Z","dateModified":"2026-10-15T19:33:49.733Z","description":"Bluesky plans to launch payments in the coming months as its first step toward monetization without relying on advertising, according to CEO Toni Schneider and...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/aa7cb11dcb485803887fa63b3c49ce47?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/aa7cb11dcb485803887fa63b3c49ce47?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network-nrmoipekj","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Bluesky wants to make it easier to buy, sell, and fundraise on the network"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/bluesky-wants-to-make-it-easier-to-buy-sell-and-fundraise-on-the-network-nrmoipekj#faq","mainEntity":[{"@type":"Question","name":"How does Bluesky plan to make money without advertising?","acceptedAnswer":{"@type":"Answer","text":"Bluesky plans to introduce payments features in the coming months, allowing users to financially support content or creators they like on the network. 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