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description: Bose has acquired Skullcandy from a fund managed by Mill Road Capital Management. Skullcandy stays a separate brand based in Park City, Utah, joining Bose's...
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og:description: Bose has acquired Skullcandy from a fund managed by Mill Road Capital Management. Skullcandy stays a separate brand based in Park City, Utah, joining Bose's...
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# Bose buys Skullcandy, the cheaper headphone brand already using its sound

**[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 1 comments

## Summary

Bose has acquired Skullcandy from a fund managed by Mill Road Capital Management. Skullcandy stays a separate brand based in Park City, Utah, joining Bose's audio brand group alongside McIntosh and Sonus faber. The two companies already partnered: Skullcandy designs the headphones while Bose handles the audio, which it licenses under the 'Sound by Bose' name. The partnership began with the Method 360 ANC earbuds in 2025. CEO Lila Snyder said Skullcandy reaches customers 'largely missing' from the Bose brand. This is Bose's third acquisition in 2026, after StreamUnlimited Engineering in June and Firelight Technologies, maker of FMOD game audio software, in October.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/bose-buys-skullcandy-sound-by-bose-partner>

## Questions this post answers

### Why did Bose acquire Skullcandy instead of building a budget headphone line itself?

Bose and Skullcandy already partnered before the acquisition: Skullcandy designed the headphones while Bose supplied the audio under its 'Sound by Bose' licensing, starting with the Method 360 ANC earbuds. Bose CEO Lila Snyder said Skullcandy gives access to a customer base 'largely missing' from the Bose brand, including boardsports, gaming and fitness audiences, at lower price points than Bose's own products.

_Developers tracking consumer tech M&A follow deals like this one on daily.dev._

### What other companies has Bose acquired recently?

Skullcandy is Bose's third acquisition in 2026. In June, Bose bought StreamUnlimited Engineering, a Vienna-based maker of streaming software and modules for connected audio products. On October 1, it acquired Firelight Technologies, the Melbourne company behind the FMOD audio software used in games.

_Those following audio and gaming tech acquisitions can keep tabs on moves like this via daily.dev._

## Community discussion

Top comments from developers on daily.dev.

**@zx8086** · 0 upvotes

> Bos(s/e) move !

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---

Tags: [#tech-news](https://daily.dev/tags/tech-news), [#acquisition](https://daily.dev/tags/acquisition)

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