--- title: Brand discoverability in the AI age: AIs are no longer a... description: A case study by Fancensus tracked how ChatGPT, Gemini, and Perplexity responded to questions about The Game Awards 2025 across pre-show, live, and post-show... canonical: https://daily.dev/posts/brand-discoverability-in-the-ai-age-ais-are-no-longer-a-curiosity-but-a-key-way-players-learn-abou-qbzg04ofg twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games | daily.dev og:description: A case study by Fancensus tracked how ChatGPT, Gemini, and Perplexity responded to questions about The Game Awards 2025 across pre-show, live, and post-show... og:url: https://daily.dev/posts/brand-discoverability-in-the-ai-age-ais-are-no-longer-a-curiosity-but-a-key-way-players-learn-abou-qbzg04ofg og:image: https://api.daily.dev/og/posts/qBzg04Ofg.png og:image:alt: Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 7 min read · 0 upvotes · 0 comments ## Summary A case study by Fancensus tracked how ChatGPT, Gemini, and Perplexity responded to questions about The Game Awards 2025 across pre-show, live, and post-show periods. With 55% of gamers using AI for game-related information, AI platforms are now acting as editorial filters that shape which games players discover and how they remember events. The study found that AI platforms exhibit distinct citation behaviors, can amplify or suppress titles independent of official award results, and occasionally hallucinate outdated information. For publishers, this signals a need to optimize metadata, sustain multi-outlet coverage, and monitor AI-driven sentiment as part of launch strategy — treating AI chatbots as measurable marketing touchpoints alongside traditional press and social media. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Medium](https://daily.dev/posts/medium-8nlpfmpuw) · Medium · 0 upvotes · 0 comments - [Disrupting yourself in the age of AI](https://daily.dev/posts/disrupting-yourself-in-the-age-of-ai-rhh9pc9cu) · Stack Overflow Blog · 0 upvotes · 0 comments - [Could ChatGPT Convince You to Buy Something?](https://daily.dev/posts/could-chatgpt-convince-you-to-buy-something--5npqub2le) · Security Boulevard · 0 upvotes · 0 comments --- Tags: [#chatgpt](https://daily.dev/tags/chatgpt), [#seo](https://daily.dev/tags/seo) [View this post on daily.dev](https://daily.dev/posts/brand-discoverability-in-the-ai-age-ais-are-no-longer-a-curiosity-but-a-key-way-players-learn-abou-qbzg04ofg) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games","url":"https://daily.dev/posts/brand-discoverability-in-the-ai-age-ais-are-no-longer-a-curiosity-but-a-key-way-players-learn-abou-qbzg04ofg","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/brand-discoverability-in-the-ai-age-ais-are-no-longer-a-curiosity-but-a-key-way-players-learn-abou-qbzg04ofg"},"datePublished":"2026-03-19T10:34:32.520Z","dateModified":"2026-03-19T10:37:13.345Z","description":"A case study by Fancensus tracked how ChatGPT, Gemini, and Perplexity responded to questions about The Game Awards 2025 across pre-show, live, and post-show...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/5052ea2f8cb0d92b9e2ad075da71ea5f?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/5052ea2f8cb0d92b9e2ad075da71ea5f?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/brand-discoverability-in-the-ai-age-ais-are-no-longer-a-curiosity-but-a-key-way-players-learn-abou-qbzg04ofg","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"chatgpt,seo","timeRequired":"PT7M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games"}]} ```