Build an agent? Sell an agent
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Microsoft has expanded its Marketplace to support AI agents, announced at Build 2026. Developers can now publish and monetize agents built across Microsoft platforms including Copilot Studio, with context-aware distribution routing agents to the right storefront (Teams, Microsoft 365, Visual Studio). A new Intelligent Discovery feature replaces keyword search with natural language intent-based discovery, helping buyers find relevant tools without manual evaluation. Microsoft also provides a listing optimizer tool to help developers improve discoverability. The piece notes rising AI token costs are pushing companies to monetize their agents, and highlights gaps like cost prediction tooling and MCP interface support as future opportunities.
