--- title: Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan... description: A talk by Position2's VP of Global Operations outlining a three-layer AI architecture for B2B go-to-market (GTM) teams. The core argument is that bolting AI... canonical: https://daily.dev/posts/build-the-ai-gtm-agent-that-knows-the-buyer---dr-sajjan-kanukolanu-position2-position-squared--lx1tlhh2v twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared) | daily.dev og:description: A talk by Position2's VP of Global Operations outlining a three-layer AI architecture for B2B go-to-market (GTM) teams. The core argument is that bolting AI... og:url: https://daily.dev/posts/build-the-ai-gtm-agent-that-knows-the-buyer---dr-sajjan-kanukolanu-position2-position-squared--lx1tlhh2v og:image: https://api.daily.dev/og/posts/lx1tLHH2v.png og:image:alt: Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared) og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared) **[AI Engineer](https://daily.dev/sources/aidotengineer)** · 26 min read · 0 upvotes · 0 comments ## Summary A talk by Position2's VP of Global Operations outlining a three-layer AI architecture for B2B go-to-market (GTM) teams. The core argument is that bolting AI onto existing GTM stacks fails — instead, AI must be at the architectural core. The three layers are: signals (CRM, visitor de-anonymization, LinkedIn engagement), buyer intelligence (knowledge base, ICP scoring, context graph, routing logic), and action (personalized chat, rep alerts, CRM updates, sequence triggers). The talk also covers four common failure points: ICP drift requiring quarterly agent retraining, alert fatigue from over-flagging, identity ceiling limitations of de-anonymization tools (~70% company, ~15-20% individual accuracy), and human bottlenecks in approval queues. Key takeaways include starting with visitor identity, separating fit scoring from intent scoring, building an auditable policy engine, and creating a compounding flywheel where every deal outcome feeds back into the knowledge base. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Your next pipeline miss may start in AI Search](https://daily.dev/posts/your-next-pipeline-miss-may-start-in-ai-search-kq9fgvy0p) · The Next Web · 0 upvotes · 0 comments - [From data to dollars: AI’s role in the modern GTM stack](https://daily.dev/posts/from-data-to-dollars-ai-s-role-in-the-modern-gtm-stack-acsvtmium) · The New Stack · 0 upvotes · 0 comments --- Tags: [#ai-agents](https://daily.dev/tags/ai-agents), [#crm](https://daily.dev/tags/crm) [View this post on daily.dev](https://daily.dev/posts/build-the-ai-gtm-agent-that-knows-the-buyer---dr-sajjan-kanukolanu-position2-position-squared--lx1tlhh2v) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared)","url":"https://daily.dev/posts/build-the-ai-gtm-agent-that-knows-the-buyer---dr-sajjan-kanukolanu-position2-position-squared--lx1tlhh2v","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/build-the-ai-gtm-agent-that-knows-the-buyer---dr-sajjan-kanukolanu-position2-position-squared--lx1tlhh2v"},"datePublished":"2026-07-20T06:39:38.610Z","dateModified":"2026-07-20T06:40:04.680Z","description":"A talk by Position2's VP of Global Operations outlining a three-layer AI architecture for B2B go-to-market (GTM) teams. 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