Practical strategies for developers and technical professionals to grow an audience through writing. Key approaches include building on others' work authentically, posting consistently, improving copywriting skills (aiming for clarity over complexity), using a voice-to-content pipeline with AI tools to reduce friction, and leveraging unique professional perspectives. The author shares personal experience growing an audience in the AI space, including specific tools like Superwhisper, VoicePal, and CircleBack, and emphasizes that a content flywheel emerges naturally once these systems are in place.
Table of contents
1. Build on Great Work2. Show Up Consistently3. Get Better at Copywriting4. Build a Voice-to-Content Pipeline5. Leverage Your Unique Perspective6. Use High Quality Social Cards, Threads, and SchedulingThe Content Flywheel: Putting It All TogetherFurther ReadingFootnotes37 Impressions