--- title: ChatGPT Ads hits $1B annualised as the EU brings it... description: OpenAI's ChatGPT Ads business has hit $1 billion in annualised revenue in under 200 days and expanded self-service ad buying to Europe, India, the Middle East... canonical: https://daily.dev/posts/chatgpt-ads-hits-1b-annualised-as-the-eu-brings-it-under-the-digital-services-act-myqcg891c twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: ChatGPT Ads hits $1B annualised as the EU brings it under the Digital Services Act | daily.dev og:description: OpenAI's ChatGPT Ads business has hit $1 billion in annualised revenue in under 200 days and expanded self-service ad buying to Europe, India, the Middle East... og:url: https://daily.dev/posts/chatgpt-ads-hits-1b-annualised-as-the-eu-brings-it-under-the-digital-services-act-myqcg891c og:image: https://api.daily.dev/og/posts/myqCg891C.png og:image:alt: ChatGPT Ads hits $1B annualised as the EU brings it under the Digital Services Act og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # ChatGPT Ads hits $1B annualised as the EU brings it under the Digital Services Act **[The Next Web](https://daily.dev/sources/tnw)** · 3 min read · 0 upvotes · 0 comments ## Summary OpenAI's ChatGPT Ads business has hit $1 billion in annualised revenue in under 200 days and expanded self-service ad buying to Europe, India, the Middle East and North Africa, letting any business purchase ads directly through Ads Manager rather than through agencies. On the same day, the European Commission designated ChatGPT a Very Large Online Search Engine under the Digital Services Act, triggered by its 159.1 million monthly EU users against a 45 million threshold. This brings obligations like a public year-long ad repository, though a stricter rule banning ads profiled on sensitive data may not apply since it targets platforms, not search engines. OpenAI has four months to comply, and Ireland's digital services coordinator will supervise. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much annualised revenue has ChatGPT Ads generated so far? ChatGPT's advertising business reached $1 billion in annualised revenue run rate in under 200 days of operation. OpenAI opened self-service ad buying across Europe, India, the Middle East and North Africa around the same time, letting any business purchase ads directly through Ads Manager instead of going through agencies or OpenAI's sales team. _Track how fast AI products monetize by following ad platform milestones like this on daily.dev._ ### Why did the EU designate ChatGPT under the Digital Services Act? The European Commission designated ChatGPT a Very Large Online Search Engine under the Digital Services Act because it declared an average of 159.1 million monthly active users in the EU, far exceeding the 45 million user threshold that triggers designation. This brings obligations including maintaining a public advertisement repository, and OpenAI has four months to comply, supervised by Ireland's digital services coordinator. _Developers building on regulated AI platforms can follow compliance deadlines like this on daily.dev._ ### Do EU rules banning ads based on sensitive personal data apply to ChatGPT? The stricter EU rule banning ads profiled using sensitive data may not apply to ChatGPT, because that ban is written for providers of online platforms, while ChatGPT was designated as a search engine under the Digital Services Act rather than a platform. This leaves an open scope question, since ChatGPT users often share sensitive personal information in conversation that a traditional search box would not capture. _Follow how DSA classification gaps affect AI products by tracking regulatory news on daily.dev._ --- Tags: [#openai](https://daily.dev/tags/openai), [#chatgpt](https://daily.dev/tags/chatgpt), [#advertising](https://daily.dev/tags/advertising), [#ai-regulation](https://daily.dev/tags/ai-regulation) [View this post on daily.dev](https://daily.dev/posts/chatgpt-ads-hits-1b-annualised-as-the-eu-brings-it-under-the-digital-services-act-myqcg891c) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"ChatGPT Ads hits $1B annualised as the EU brings it under the Digital Services Act","url":"https://daily.dev/posts/chatgpt-ads-hits-1b-annualised-as-the-eu-brings-it-under-the-digital-services-act-myqcg891c","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/chatgpt-ads-hits-1b-annualised-as-the-eu-brings-it-under-the-digital-services-act-myqcg891c"},"datePublished":"2026-08-31T17:55:48.137Z","dateModified":"2026-09-04T18:34:08.399Z","description":"OpenAI's ChatGPT Ads business has hit $1 billion in annualised revenue in under 200 days and expanded self-service ad buying to Europe, India, the Middle East...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3995a9f2ed463be16314ab91d5f4b24e?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3995a9f2ed463be16314ab91d5f4b24e?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/chatgpt-ads-hits-1b-annualised-as-the-eu-brings-it-under-the-digital-services-act-myqcg891c","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"openai,chatgpt,advertising,ai-regulation","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"ChatGPT Ads hits $1B annualised as the EU brings it under the Digital Services Act"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/chatgpt-ads-hits-1b-annualised-as-the-eu-brings-it-under-the-digital-services-act-myqcg891c#faq","mainEntity":[{"@type":"Question","name":"How much annualised revenue has ChatGPT Ads generated so far?","acceptedAnswer":{"@type":"Answer","text":"ChatGPT's advertising business reached $1 billion in annualised revenue run rate in under 200 days of operation. 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