Cloudflare is running a research pilot with OpenAI to feed real-time network signals — including content freshness and traffic quality — into ChatGPT's search system. The goal is to help OpenAI discover new web content faster and reduce stale or inaccurate AI answers. The move is a notable shift for Cloudflare, which previously built tools to help websites block AI crawlers. Now the company sits on both sides: selling crawler-blocking tools while also testing infrastructure to feed AI engines. The pilot focuses on discovery efficiency rather than content licensing.
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