Figma's team shares how they shipped nested folders — a long-requested feature requiring a full rethink of Figma's content and permissions model — by adopting a new cross-functional way of working. Engineers led with code as proposals instead of PRDs, designers pushed pull requests and gained empathy for implementation complexity, and the PM stepped back from day-to-day execution to focus on strategy and customer discovery. The team blurred traditional role boundaries, ran an early-access program, and maintained trust through shared rituals like weekly bug bashes and live design-engineering pairing sessions.
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