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# Cognition acquires Poke to give its coding agent Devin more personality

**[Collections](https://daily.dev/sources/collections)** · 2 min read · 0 upvotes · 0 comments

## Summary

Cognition, the company behind AI coding agent Devin, has acquired conversational AI app Poke in a low nine-figure deal. Poke, which runs in iMessage and Telegram, generated over 100 million messages in three months — signaling strong user engagement. Cognition's goal is to make Devin feel more like a colleague than a tool by transplanting Poke's casual, friendly interaction model. Near-term, both products remain separate, but longer-term Poke could orchestrate multiple Devin sessions and maintain persistent memory across workstreams. The acquisition reflects a broader shift in AI coding agents where personality and communication style are becoming competitive differentiators.

## Content

Cognition, the startup behind the AI coding agent Devin, has acquired Poke — the conversational AI assistant that lives in iMessage and Telegram — in a deal valued in the low nine figures.

The reasoning is pretty straightforward: Poke built something genuinely different. Over 100 million messages exchanged in three months suggests people actually wanted to talk to it, not just use it. That kind of engagement is hard to manufacture, and Cognition clearly thinks the secret ingredient is personality.

The goal is to make Devin feel less like a tool you invoke and more like a colleague you message. Right now, Devin is capable but clinical. Poke's interaction model — casual, friendly, built for the rhythm of a chat app — is the thing Cognition wants to transplant.

In the near term, both products stay separate. Longer term, the integration gets more interesting: Poke could potentially orchestrate multiple Devin sessions and maintain persistent memory across them, acting as a kind of connective tissue between parallel workstreams.

Poke's one obvious problem was profitability. High engagement doesn't automatically mean a sustainable business, especially when you're running inference at scale for casual conversations. Folding into Cognition solves that problem by giving Poke's approach a product to actually power.

The broader pattern here is worth noting. As coding agents get more capable, the differentiator is shifting toward how they communicate — whether they feel like something you'd actually want to work with. Cognition is betting that personality is a competitive advantage, not just a nice-to-have.

## Questions this post answers

### Why did Cognition acquire Poke, the iMessage and Telegram AI assistant?

Cognition acquired Poke to give its AI coding agent Devin a more conversational, personality-driven interaction style, in a deal valued in the low nine figures. Poke had exchanged over 100 million messages in three months but struggled with profitability from running inference at scale for casual chats; joining Cognition gives that engagement model a sustainable product to power.

_Anyone tracking how coding agents evolve beyond raw capability can follow moves like this on daily.dev._

### Will Devin and Poke be merged into one product after the Cognition acquisition?

Not immediately. In the near term Devin and Poke remain separate products, but longer term Cognition envisions Poke orchestrating multiple Devin sessions and maintaining persistent memory across them, acting as connective tissue between parallel coding workstreams.

_Developers weighing which AI coding agent to adopt can watch how integrations like this unfold on daily.dev._

## Similar posts on daily.dev

- [Apple approves Poke as the first AI agent on its Messages for Business platform](https://daily.dev/posts/apple-approves-poke-as-the-first-ai-agent-on-its-messages-for-business-platform-p6m6nt3jr) · TechCrunch · 0 upvotes · 0 comments

---

Tags: [#devtools](https://daily.dev/tags/devtools), [#ai-agents](https://daily.dev/tags/ai-agents), [#conversational-ai](https://daily.dev/tags/conversational-ai), [#devin](https://daily.dev/tags/devin)

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