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title: Contracted ARR considered harmful | daily.dev
description: CARR (Contracted Annual Recurring Revenue) is being used by AI startups to inflate revenue metrics in fundraising decks. Unlike standard ARR, CARR counts...
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# Contracted ARR considered harmful

**[Tech Lead Digest](https://daily.dev/sources/techleaddigest)** · 4 min read · 2 upvotes · 0 comments

## Summary

CARR (Contracted Annual Recurring Revenue) is being used by AI startups to inflate revenue metrics in fundraising decks. Unlike standard ARR, CARR counts future contracted revenue at peak rates — including step-up deals and unstarted contracts — creating a 3x or more gap between reported figures and actual cash-generating revenue. The 11x case study illustrates how a startup reported ~$10M ARR while only ~$3M came from contracts that survived past trial periods. The author argues the metric is optimized for fundraising velocity, and that reporters, employees, customers, and founders are all harmed when inflated CARR numbers circulate unchallenged through media and pitch decks.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://arnon.dk/contracted-arr-considered-harmful>

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---

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