OFF+BRAND., a 30-person design and development studio from Glasgow, shares the story of scaling from a two-founder shop in 2020 to delivering flagship interactive web experiences for Microsoft, Lando Norris, Trevor Noah, Steven, and its own internal projects like Manifesto and Aether1. The piece covers lessons on building client trust through governance, staying deliberately small (rejecting ~60% of incoming work), and how internal experimental projects fuel creative confidence on enterprise-scale briefs. Several showcased projects, including the Windows/Surface design system and the Lando Norris site, are discussed in detail, along with technical notes on Aether1's Webflow-built, scroll-timed motion design that won a 2025 Webby award.
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