“Culture Is Built in the Small Moments”: A Conversation with Practice Makes Culture Coauthor Ronica Roth

An interview with Ronica Roth, coauthor of Practice Makes Culture, exploring how organizational culture is shaped through small daily behaviors rather than large transformation programs. Roth discusses the book's three-pillar framework — welcoming elephants, creating ownership, and facilitating daily practice — and argues that meetings are one of the most powerful levers for culture change. She explains why the human element is consistently underestimated in change management, how leaders without formal authority can still drive cultural shifts, and how these principles apply to AI-driven organizational transformation. Practical starting points include co-created working agreements and active listening.