Jake Wharton shares how he migrated his custom short-link domain (jakes.link) from Bit.ly to a self-managed Netlify-based redirector after Bit.ly began showing ads before redirects and priced custom domain support at $350/year. The solution uses a simple `_redirects` file in a git repo deployed on Netlify's free tier, giving full control over redirect data with automatic deploys on push. He also briefly covers alternatives like short.io, self-hosted YOURLS, and writing a custom serverless function.
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