--- title: Data: 96% of studios now run a direct-to-consumer web... description: A survey by FastSpring and Omdia of 110 senior gaming executives finds 59% of studios already run a direct-to-consumer web store, with 91% of the remainder... canonical: https://daily.dev/posts/data-96-of-studios-now-run-a-direct-to-consumer-web-store-or-plan-to-4pzzn7poi twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Data: 96% of studios now run a direct-to-consumer web store or plan to | daily.dev og:description: A survey by FastSpring and Omdia of 110 senior gaming executives finds 59% of studios already run a direct-to-consumer web store, with 91% of the remainder... og:url: https://daily.dev/posts/data-96-of-studios-now-run-a-direct-to-consumer-web-store-or-plan-to-4pzzn7poi og:image: https://api.daily.dev/og/posts/4pZZn7POI.png og:image:alt: Data: 96% of studios now run a direct-to-consumer web store or plan to og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Data: 96% of studios now run a direct-to-consumer web store or plan to **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 3 min read · 0 upvotes · 0 comments ## Summary A survey by FastSpring and Omdia of 110 senior gaming executives finds 59% of studios already run a direct-to-consumer web store, with 91% of the remainder planning to launch one, 67% within 12 months. Regulatory rulings against Apple and Google (Epic vs Apple, Epic vs Google) have boosted confidence in D2C, with 82% saying these changes made them more confident in D2C's future value and 93% of non-adopters saying court decisions made them more likely to adopt D2C. Top motivations include brand visibility, first-party customer data, pricing control, and higher margins, while the main barrier remains technical complexity. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Why Now Is the Right Time to Launch a D2C Webshop for Your Mobile Game](https://daily.dev/posts/why-now-is-the-right-time-to-launch-a-d2c-webshop-for-your-mobile-game-3trqutetb) · Unity · 0 upvotes · 0 comments - [Mobile gaming has a new, and growing, measurement problem \| Opinion](https://daily.dev/posts/mobile-gaming-has-a-new-and-growing-measurement-problem-opinion-yhzkiadlx) · GamesIndustry.biz · 0 upvotes · 0 comments - [Direct-to-consumer transactions have become a "core, scalable revenue system," says Appcharge](https://daily.dev/posts/direct-to-consumer-transactions-have-become-a-core-scalable-revenue-system-says-appcharge-warzyytge) · GamesIndustry.biz · 0 upvotes · 0 comments - [AppCharge: Direct-to-consumer market worth around $17bn today](https://daily.dev/posts/appcharge-direct-to-consumer-market-worth-around-17bn-today-nxqhwy2al) · GamesIndustry.biz · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#app-store](https://daily.dev/tags/app-store) [View this post on daily.dev](https://daily.dev/posts/data-96-of-studios-now-run-a-direct-to-consumer-web-store-or-plan-to-4pzzn7poi) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Data: 96% of studios now run a direct-to-consumer web store or plan to","url":"https://daily.dev/posts/data-96-of-studios-now-run-a-direct-to-consumer-web-store-or-plan-to-4pzzn7poi","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/data-96-of-studios-now-run-a-direct-to-consumer-web-store-or-plan-to-4pzzn7poi"},"datePublished":"2026-08-24T14:06:52.912Z","dateModified":"2026-08-24T14:07:16.845Z","description":"A survey by FastSpring and Omdia of 110 senior gaming executives finds 59% of studios already run a direct-to-consumer web store, with 91% of the remainder...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/17cb9546d14cbb3b11b2e38e76adb4a9?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/17cb9546d14cbb3b11b2e38e76adb4a9?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/data-96-of-studios-now-run-a-direct-to-consumer-web-store-or-plan-to-4pzzn7poi","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"game-development,app-store","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Data: 96% of studios now run a direct-to-consumer web store or plan to"}]} ```