A case study on designing A Better Lou, a men's healthcare platform, focusing on reducing cognitive load through intentional UX decisions. The approach prioritizes outcomes over treatments, avoids medical clichés, and builds a scalable design system in Webflow. Key technical decisions include GSAP for animations via Webflow's native integration, Webflow CMS for content management with CSV imports, and a custom Vimeo integration using IDs and hash parameters for simplified client workflows. The core philosophy centers on building scalable foundations from the start rather than impressive one-off pages.
Table of contents
Designing trust without medical tropesBuilding around outcomes, not treatmentsCreating a foundation for growthDesigning for men without the clichésBringing the experience to lifeBuilding for the long term3.7K Impressions