--- title: Designing a Character Led CGI Campaign with Unreal Engine description: A behind-the-scenes breakdown of 'Big Flea', a CGI advertising campaign for Elanco's Advantage Spot On flea treatment. Director Antonio Milo at SuperBlimp... canonical: https://daily.dev/posts/designing-a-character-led-cgi-campaign-with-unreal-engine-ih9sugiwo twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Designing a Character Led CGI Campaign with Unreal Engine | daily.dev og:description: A behind-the-scenes breakdown of 'Big Flea', a CGI advertising campaign for Elanco's Advantage Spot On flea treatment. Director Antonio Milo at SuperBlimp... og:url: https://daily.dev/posts/designing-a-character-led-cgi-campaign-with-unreal-engine-ih9sugiwo og:image: https://api.daily.dev/og/posts/ih9sUGIWO.png og:image:alt: Designing a Character Led CGI Campaign with Unreal Engine og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Designing a Character Led CGI Campaign with Unreal Engine **[80 LEVEL](https://daily.dev/sources/80lv)** · 9 min read · 0 upvotes · 0 comments ## Summary A behind-the-scenes breakdown of 'Big Flea', a CGI advertising campaign for Elanco's Advantage Spot On flea treatment. Director Antonio Milo at SuperBlimp details the full production pipeline: character design and sculpting in ZBrush/Maya, hand-keyed animation by Encounter Studio, Houdini-based grooming by Argentum Studio, and real-time rendering in Unreal Engine using a Maya-to-Alembic-to-UE pipeline. Key insights include how Unreal Engine's deferred rendering with custom internal tools (Hair Cinematic Tool, Lighting Cinematic Tool) narrowed the visual gap with offline renderers like V-Ray and Arnold, enabling live creative decisions during lighting and lookdev. Nuke handled compositing to resolve UE's depth-of-field limitations on groom assets, and DaVinci Resolve was used for grading. The campaign was delivered across multiple broadcast and social formats natively rendered per platform. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Making a Realistic & Expressive Fantasy Adventurer with Unreal Engine](https://daily.dev/posts/making-a-realistic-expressive-fantasy-adventurer-with-unreal-engine-qwv163jf1) · 80 LEVEL · 7 upvotes · 0 comments - [Previs & Layout in KPop Demon Hunters](https://daily.dev/posts/previs-layout-in-kpop-demon-hunters-jh8yoxtrz) · 80 LEVEL · 0 upvotes · 0 comments - [Reimagining Previs and Layout for 'KPop Demon Hunters' with Unreal Engine](https://daily.dev/posts/reimagining-previs-and-layout-for-kpop-demon-hunters-with-unreal-engine-4dtzsotdp) · Unreal Engine · 0 upvotes · 0 comments --- Tags: [#3d](https://daily.dev/tags/3d), [#unreal-engine](https://daily.dev/tags/unreal-engine) [View this post on daily.dev](https://daily.dev/posts/designing-a-character-led-cgi-campaign-with-unreal-engine-ih9sugiwo) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Designing a Character Led CGI Campaign with Unreal Engine","url":"https://daily.dev/posts/designing-a-character-led-cgi-campaign-with-unreal-engine-ih9sugiwo","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/designing-a-character-led-cgi-campaign-with-unreal-engine-ih9sugiwo"},"datePublished":"2026-06-09T10:43:00.122Z","dateModified":"2026-06-09T10:43:24.355Z","description":"A behind-the-scenes breakdown of 'Big Flea', a CGI advertising campaign for Elanco's Advantage Spot On flea treatment. 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