--- title: Developing and Deploying a Platform that the Business... description: Platform teams often build great tools that developers never adopt. Lucas Hornung and Christian Matthaei share five lessons from their experience turning a... canonical: https://daily.dev/posts/developing-and-deploying-a-platform-that-the-business-understands-and-developers-actually-want-xvkxwovd6 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Developing and Deploying a Platform that the Business Understands and Developers Actually Want | daily.dev og:description: Platform teams often build great tools that developers never adopt. Lucas Hornung and Christian Matthaei share five lessons from their experience turning a... og:url: https://daily.dev/posts/developing-and-deploying-a-platform-that-the-business-understands-and-developers-actually-want-xvkxwovd6 og:image: https://api.daily.dev/og/posts/XvKXWoVd6.png og:image:alt: Developing and Deploying a Platform that the Business Understands and Developers Actually Want og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Developing and Deploying a Platform that the Business Understands and Developers Actually Want **[InfoQ](https://daily.dev/sources/infoq)** · 5 min read · 0 upvotes · 0 comments ## Summary Platform teams often build great tools that developers never adopt. Lucas Hornung and Christian Matthaei share five lessons from their experience turning a technical platform vision into something both management and developers embraced: be visible to management, talk to stakeholders and listen, make value measurable with DORA metrics, create relatable narratives, and make hidden operational pain personal. They found that technical adoption is fundamentally a persuasion problem, not a technical one, and that engineers can drive it without product managers or executive mandates by communicating in business language upward and making pain tangible for developers. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Most platform teams build products, but they don’t know it](https://daily.dev/posts/most-platform-teams-build-products-but-they-don-t-know-it-j3fxzv0xy) · The New Stack · 1 upvotes · 0 comments - [Overwhelmed by scale: how product thinking fixes platform teams](https://daily.dev/posts/overwhelmed-by-scale-how-product-thinking-fixes-platform-teams-94cwh1uqj) · Giant Swarm · 0 upvotes · 0 comments - [A platform engineer's guide to proving value](https://daily.dev/posts/a-platform-engineer-s-guide-to-proving-value-3nea1qsee) · The Register · 0 upvotes · 0 comments - [At John Lewis Partnership, measuring developer platform value](https://daily.dev/posts/at-john-lewis-partnership-measuring-developer-platform-value-96be1uy0a) · Google Cloud · 0 upvotes · 0 comments - [3 Maxims for Great Developer Platform Design](https://daily.dev/posts/3-maxims-for-great-developer-platform-design-bgsoifmcl) · The New Stack · 4 upvotes · 1 comments --- Tags: [#platform-engineering](https://daily.dev/tags/platform-engineering), [#gitops](https://daily.dev/tags/gitops), [#dora-metrics](https://daily.dev/tags/dora-metrics) [View this post on daily.dev](https://daily.dev/posts/developing-and-deploying-a-platform-that-the-business-understands-and-developers-actually-want-xvkxwovd6) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Developing and Deploying a Platform that the Business Understands and Developers Actually Want","url":"https://daily.dev/posts/developing-and-deploying-a-platform-that-the-business-understands-and-developers-actually-want-xvkxwovd6","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/developing-and-deploying-a-platform-that-the-business-understands-and-developers-actually-want-xvkxwovd6"},"datePublished":"2026-07-16T11:23:01.780Z","dateModified":"2026-07-16T11:23:21.521Z","description":"Platform teams often build great tools that developers never adopt. 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