--- title: Devolver Digital's marketing advice? Let the people play description: Devolver Digital's chief marketing officer, Nigel Lowrie, advises developers to let people play their games to cut through the noise in a crowded market. The... canonical: https://daily.dev/posts/devolver-digital-s-marketing-advice-let-the-people-play-ftmksmulr twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Devolver Digital's marketing advice? Let the people play | daily.dev og:description: Devolver Digital's chief marketing officer, Nigel Lowrie, advises developers to let people play their games to cut through the noise in a crowded market. The... og:url: https://daily.dev/posts/devolver-digital-s-marketing-advice-let-the-people-play-ftmksmulr og:image: https://api.daily.dev/og/posts/FtmKsmuLr.png og:image:alt: Devolver Digital's marketing advice? Let the people play og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Devolver Digital's marketing advice? Let the people play **[Game Developer](https://daily.dev/sources/gamedeveloper)** · 3 min read · 1 upvotes · 0 comments ## Summary Devolver Digital's chief marketing officer, Nigel Lowrie, advises developers to let people play their games to cut through the noise in a crowded market. The indie publisher focuses on understanding the game's audience and creating marketing efforts that cater to the game's size. They handle a lot of marketing in-house and prioritize getting the game in people's hands. Lowrie also emphasizes that developers should not become overly reliant on subscription platforms as they should focus on a game's ability to stand on its own. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#game-development](https://daily.dev/tags/game-development), [#marketing](https://daily.dev/tags/marketing) [View this post on daily.dev](https://daily.dev/posts/devolver-digital-s-marketing-advice-let-the-people-play-ftmksmulr) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Devolver Digital's marketing advice? 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