Digital transformation projects fail at a 95% rate not because of technology, budget, or vendors, but because organizations lack discovery as a core competency. Without a structured, psychologically safe mechanism for frontline workers to surface problems, new systems get deployed without anyone truly owning the problem they were meant to solve. The real differentiator is the ability to translate diffuse, frustrating problems into actionable frames that organizations can move toward. Organizations building this cultural infrastructure now — discovery practices, feedback loops, and psychological safety — will pull ahead in a K-shaped divergence from those that aren't.
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