--- title: "EA unveils new platform to insert ads 'directly into gameplay'" url: https://daily.dev/posts/ea-unveils-new-platform-to-insert-ads-directly-into-gameplay--ibd9rppu5 source_url: https://www.gamedeveloper.com/marketing/ea-announces-advertising-platform-to-launch-ads-directly-into-gameplay- type: article source: "Game Developer" published: 2026-06-15T19:06:41.127Z updated: 2026-06-15T19:07:02.842Z reading_time: 3 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # EA unveils new platform to insert ads 'directly into gameplay' **[Game Developer](https://daily.dev/sources/gamedeveloper)** · 3 min read · 0 upvotes · 0 comments ## Summary Electronic Arts has launched EA Advertising, a new platform enabling brands to place ads directly inside its games. Advertisers can purchase real-time in-game placements such as stadium signage or custom branded content. Early partners include Visa, Lowe's, Red Bull, Xfinity, Peacock, and Mountain Dew, with EA Sports titles like Madden NFL and EA Sports FC as primary venues. The platform also lists non-sports titles like The Sims 4 and skate. as potential advertising environments. EA has not clarified whether ads will appear in single-player games or if third-party publishers can buy placements. The announcement comes amid EA's reported nine percent year-over-year net bookings growth and a pending $55 billion buyout led by a Saudi Arabia-led investor consortium. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [EA rolls out Advertising arm to let companies market "directly into gameplay"](https://daily.dev/posts/ea-rolls-out-advertising-arm-to-let-companies-market-directly-into-gameplay--dae9wxkmm) · GamesIndustry.biz · 0 upvotes · 0 comments - [Electronic Arts New Program Inserts Ads Right into Gameplay](https://daily.dev/posts/electronic-arts-new-program-inserts-ads-right-into-gameplay-c32o8lzpq) · 80 LEVEL · 0 upvotes · 0 comments - [EA just built a full advertising platform inside its games, and 120 million players are the audience](https://daily.dev/posts/ea-just-built-a-full-advertising-platform-inside-its-games-and-120-million-players-are-the-audience-jfo4silq2) · The Next Web · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/ea-unveils-new-platform-to-insert-ads-directly-into-gameplay--ibd9rppu5)