---
title: "eBay continues to bet on live shopping after record quarter"
url: https://daily.dev/posts/ebay-continues-to-bet-on-live-shopping-after-record-quarter-uxisqucxk
source_url: https://techcrunch.com/2026/08/06/ebay-continues-to-bet-on-live-shopping-after-record-quarter
type: article
source: "TechCrunch"
published: 2026-08-06T14:21:48.973Z
updated: 2026-08-06T14:22:11.813Z
tags: ["ecommerce"]
reading_time: 2
upvotes: 0
comments: 0
language: en
---

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# eBay continues to bet on live shopping after record quarter

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 0 upvotes · 0 comments

## Summary

eBay reported that its live shopping feature, eBay Live, saw gross merchandise volume jump roughly 8x year-over-year across seven markets in Q2 2026. Over 90% of regular streamers saw GMV growth, and sellers using Live sell about three times more than those who don't. First-time collectibles buyers via Live spend around 70% more than non-Live shoppers. eBay has moved past its invite-only model to self-service onboarding for eligible sellers in 300+ categories and plans to expand to more international markets. The push comes as live shopping gains mainstream traction in the U.S., with competitors like Whatnot (valued at $11B+), TikTok Shop, and StockX all investing in the format.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/08/06/ebay-continues-to-bet-on-live-shopping-after-record-quarter>

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Tags: [#ecommerce](https://daily.dev/tags/ecommerce)

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