eBay Partners with Meta for New Affiliate Program, Boosting Social Commerce for Sellers and Creators

eBay has announced a beta partnership with Meta to join Facebook's affiliate partnerships program. This integration allows Facebook creators to embed eBay listings directly into their content (Reels, photos, text posts). When followers purchase through these links, creators earn commissions. The program aims to expand eBay seller reach through creator-led storytelling while giving creators a new monetization stream. The beta is set to launch in the coming months.