--- title: Eddy Cue quietly became the most powerful executive at Apple description: Eddy Cue has quietly absorbed most of Apple's services empire, gaining the App Store, Apple Arcade and Health after Phil Schiller stepped down from running the... canonical: https://daily.dev/posts/eddy-cue-quietly-became-the-most-powerful-executive-at-apple-lmweaa8sk twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Eddy Cue quietly became the most powerful executive at Apple | daily.dev og:description: Eddy Cue has quietly absorbed most of Apple's services empire, gaining the App Store, Apple Arcade and Health after Phil Schiller stepped down from running the... og:url: https://daily.dev/posts/eddy-cue-quietly-became-the-most-powerful-executive-at-apple-lmweaa8sk og:image: https://api.daily.dev/og/posts/lMWEAa8sk.png og:image:alt: Eddy Cue quietly became the most powerful executive at Apple og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Eddy Cue quietly became the most powerful executive at Apple **[The Next Web](https://daily.dev/sources/tnw)** · 5 min read · 0 upvotes · 0 comments ## Summary Eddy Cue has quietly absorbed most of Apple's services empire, gaining the App Store, Apple Arcade and Health after Phil Schiller stepped down from running the App Store and product events. The App Store returns to Cue's division after an 11-year gap, right as it faces record legal pressure from the Epic v. Apple Supreme Court case and the EU's Digital Markets Act dispute. Meanwhile product launches move to Apple's communications team, and Cue's rise coincides with a wave of departures among executives who worked alongside Tim Cook, including Jeff Williams, Luca Maestri, Lisa Jackson, Kate Adams and Jennifer Bailey. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Who runs the Apple App Store now that Phil Schiller stepped down? Eddy Cue now oversees the App Store after Phil Schiller stepped back from running it, alongside Apple Arcade, Health, and the broader services division. Carson Oliver runs the App Store day to day and reports directly to Cue. Schiller keeps a Fellow title and advisory role but no longer runs any departments at Apple. _Anyone tracking App Store policy shifts can follow how Apple's leadership changes ripple into developer terms on daily.dev._ ### How much revenue does the Apple App Store generate and how much does Apple pay developers? The App Store facilitated more than $1.4 trillion in transactions in Apple's last full financial year by the company's own count, with Bloomberg estimating direct App Store revenue above $30bn a year. Apple's total services division brought in over $109bn, more than a quarter of company revenue. The App Store pays developers on the order of $100bn a year. _Developers weighing platform economics can keep tabs on App Store revenue shifts through daily.dev._ ### What replaced Apple's EU Core Technology Fee under the Digital Markets Act? Apple replaced its EU Core Technology Fee with a flat 5% commission to settle its Digital Markets Act dispute, a change that landed 13 days before Phil Schiller stepped back from running the App Store. It followed a US court ruling finding Schiller had argued internally for compliance and been overruled by Tim Cook. _App developers navigating EU fee changes can track DMA compliance updates via daily.dev._ ## Similar posts on daily.dev - [Apple’s Phil Schiller hands over App Store and Events to Eddy Cue](https://daily.dev/posts/apple-s-phil-schiller-hands-over-app-store-and-events-to-eddy-cue-tcx1fep5f) · The Next Web · 0 upvotes · 0 comments --- Tags: [#apple](https://daily.dev/tags/apple), [#app-store](https://daily.dev/tags/app-store) [View this post on daily.dev](https://daily.dev/posts/eddy-cue-quietly-became-the-most-powerful-executive-at-apple-lmweaa8sk) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Eddy Cue quietly became the most powerful executive at Apple","url":"https://daily.dev/posts/eddy-cue-quietly-became-the-most-powerful-executive-at-apple-lmweaa8sk","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/eddy-cue-quietly-became-the-most-powerful-executive-at-apple-lmweaa8sk"},"datePublished":"2026-09-01T17:37:36.935Z","dateModified":"2026-09-14T06:32:21.436Z","description":"Eddy Cue has quietly absorbed most of Apple's services empire, gaining the App Store, Apple Arcade and Health after Phil Schiller stepped down from running the...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/12e02b025d24fdf41a5529191b0a8551?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/12e02b025d24fdf41a5529191b0a8551?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/eddy-cue-quietly-became-the-most-powerful-executive-at-apple-lmweaa8sk","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"apple,app-store","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"Eddy Cue quietly became the most powerful executive at Apple"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/eddy-cue-quietly-became-the-most-powerful-executive-at-apple-lmweaa8sk#faq","mainEntity":[{"@type":"Question","name":"Who runs the Apple App Store now that Phil Schiller stepped down?","acceptedAnswer":{"@type":"Answer","text":"Eddy Cue now oversees the App Store after Phil Schiller stepped back from running it, alongside Apple Arcade, Health, and the broader services division. Carson Oliver runs the App Store day to day and reports directly to Cue. Schiller keeps a Fellow title and advisory role but no longer runs any departments at Apple. Anyone tracking App Store policy shifts can follow how Apple's leadership changes ripple into developer terms on daily.dev."}},{"@type":"Question","name":"How much revenue does the Apple App Store generate and how much does Apple pay developers?","acceptedAnswer":{"@type":"Answer","text":"The App Store facilitated more than $1.4 trillion in transactions in Apple's last full financial year by the company's own count, with Bloomberg estimating direct App Store revenue above $30bn a year. Apple's total services division brought in over $109bn, more than a quarter of company revenue. The App Store pays developers on the order of $100bn a year. Developers weighing platform economics can keep tabs on App Store revenue shifts through daily.dev."}},{"@type":"Question","name":"What replaced Apple's EU Core Technology Fee under the Digital Markets Act?","acceptedAnswer":{"@type":"Answer","text":"Apple replaced its EU Core Technology Fee with a flat 5% commission to settle its Digital Markets Act dispute, a change that landed 13 days before Phil Schiller stepped back from running the App Store. It followed a US court ruling finding Schiller had argued internally for compliance and been overruled by Tim Cook. App developers navigating EU fee changes can track DMA compliance updates via daily.dev."}}]} ```