--- title: Elena Verna on AI growth: Automate the basics, elevate... description: Elena Verna, Head of Growth at Lovable and former growth leader at Dropbox, Miro, and Amplitude, shares her framework for integrating AI into product growth... canonical: https://daily.dev/posts/elena-verna-on-ai-growth-automate-the-basics-elevate-the-creative-rbna1ulng twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Elena Verna on AI growth: Automate the basics, elevate the creative | daily.dev og:description: Elena Verna, Head of Growth at Lovable and former growth leader at Dropbox, Miro, and Amplitude, shares her framework for integrating AI into product growth... og:url: https://daily.dev/posts/elena-verna-on-ai-growth-automate-the-basics-elevate-the-creative-rbna1ulng og:image: https://api.daily.dev/og/posts/rbNa1ulnG.png og:image:alt: Elena Verna on AI growth: Automate the basics, elevate the creative og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Elena Verna on AI growth: Automate the basics, elevate the creative **[Atlassian](https://daily.dev/sources/atlassian)** · 6 min read · 0 upvotes · 0 comments ## Summary Elena Verna, Head of Growth at Lovable and former growth leader at Dropbox, Miro, and Amplitude, shares her framework for integrating AI into product growth work. Her core principle: automate repetitive 'growth 101' tasks (A/B tests, onboarding flows, lifecycle emails) with AI so humans can focus on creative, high-value work. Key recommendations include using AI to overcome the blank-page problem by generating a first draft, hiring AI-native talent (especially new grads) to infuse fresh workflows, and loosening internal guardrails to allow bottom-up experimentation. She also emphasizes three things AI cannot replace: direct customer conversations, product vision, and differentiation strategy. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - ["Automate the entire company"](https://daily.dev/posts/automate-the-entire-company--vkbs6pqkd) · Tech Lead Digest · 0 upvotes · 0 comments - [AI is changing our roles. 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