--- title: Epic execs say IP holders don't care about Fortnite, but... description: Fortnite has become a leading example of what the 'metaverse' could be, with collaborations with major brands and a perpetually evolving narrative. Major IP... canonical: https://daily.dev/posts/epic-execs-say-ip-holders-don-t-care-about-fortnite-but-they-really-want-its-ecosystem-embztmpqh twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem | daily.dev og:description: Fortnite has become a leading example of what the 'metaverse' could be, with collaborations with major brands and a perpetually evolving narrative. Major IP... og:url: https://daily.dev/posts/epic-execs-say-ip-holders-don-t-care-about-fortnite-but-they-really-want-its-ecosystem-embztmpqh og:image: https://api.daily.dev/og/posts/EMbzTmPqH.png og:image:alt: Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem **[Game Developer](https://daily.dev/sources/gamedeveloper)** · 3 min read · 0 upvotes · 0 comments ## Summary Fortnite has become a leading example of what the 'metaverse' could be, with collaborations with major brands and a perpetually evolving narrative. Major IP holders, like Disney, see the potential in Fortnite and are investing in its ecosystem. Fortnite acts as a 'blank canvas' for different IP holders to meet their needs and create ecosystems within the game. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#metaverse](https://daily.dev/tags/metaverse), [#disney](https://daily.dev/tags/disney) [View this post on daily.dev](https://daily.dev/posts/epic-execs-say-ip-holders-don-t-care-about-fortnite-but-they-really-want-its-ecosystem-embztmpqh) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem","url":"https://daily.dev/posts/epic-execs-say-ip-holders-don-t-care-about-fortnite-but-they-really-want-its-ecosystem-embztmpqh","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/epic-execs-say-ip-holders-don-t-care-about-fortnite-but-they-really-want-its-ecosystem-embztmpqh"},"datePublished":"2024-04-12T13:53:29.275Z","dateModified":"2024-05-09T07:55:57.971Z","description":"Fortnite has become a leading example of what the 'metaverse' could be, with collaborations with major brands and a perpetually evolving narrative. Major IP...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/10f13d7ef4fa18b1326d48d5503caa83?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/10f13d7ef4fa18b1326d48d5503caa83?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"Game Developer","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Game Developer","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/5fbb7418db8746769a45f55309bbdf13","url":"https://daily.dev/sources/gamedeveloper"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/epic-execs-say-ip-holders-don-t-care-about-fortnite-but-they-really-want-its-ecosystem-embztmpqh","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"metaverse,disney","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Game Developer","item":"https://daily.dev/sources/gamedeveloper"},{"@type":"ListItem","position":3,"name":"Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem"}]} ```