Fortnite has become a leading example of what the 'metaverse' could be, with collaborations with major brands and a perpetually evolving narrative. Major IP holders, like Disney, see the potential in Fortnite and are investing in its ecosystem. Fortnite acts as a 'blank canvas' for different IP holders to meet their needs and create ecosystems within the game.
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From casual conversation with Disney to a $1.5 billion investmentFortnite is a 'blank canvas' for your favorite franchise6 Impressions