The ESA's 2026 Essential Facts report reveals that over 212 million Americans played video games in 2025, with 67% playing more than an hour. The average player age is 37, mobile is the dominant platform (used by 73% of households), and 83% of US households used at least one gaming device. Parents increasingly view gaming positively, with 75% playing weekly and most preferring games over social media for their children. Key motivators include fun, mental stimulation, and stress relief, while price and gameplay top purchase decision factors.
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