--- title: Esports consultancy The Story Mob rebrands to "strategic... description: Esports communications consultancy The Story Mob has rebranded as a 'strategic player culture advisory,' expanding its focus beyond esports to the broader... canonical: https://daily.dev/posts/esports-consultancy-the-story-mob-rebrands-to-strategic-player-culture-advisory--5whg6or85 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Esports consultancy The Story Mob rebrands to "strategic player culture advisory" | daily.dev og:description: Esports communications consultancy The Story Mob has rebranded as a 'strategic player culture advisory,' expanding its focus beyond esports to the broader... og:url: https://daily.dev/posts/esports-consultancy-the-story-mob-rebrands-to-strategic-player-culture-advisory--5whg6or85 og:image: https://api.daily.dev/og/posts/5Whg6oR85.png og:image:alt: Esports consultancy The Story Mob rebrands to "strategic player culture advisory" og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Esports consultancy The Story Mob rebrands to "strategic player culture advisory" **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 2 min read · 0 upvotes · 0 comments ## Summary Esports communications consultancy The Story Mob has rebranded as a 'strategic player culture advisory,' expanding its focus beyond esports to the broader games industry. The company now offers social strategy, community management, marketing launches, and consultancy services for publishers, tech companies, and consumer brands. Alongside the rebrand, it launched Play Makers, a strategic consultancy service designed to help brands understand and navigate player culture through immersive strategy sessions rather than traditional marketing workshops. Founded in 2018, The Story Mob has previously worked with Riot Games, Square Enix, and the BAFTA Game Awards. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Riot Games partners with Movember to "embed mental health wellbeing into the esports ecosystem"](https://daily.dev/posts/riot-games-partners-with-movember-to-embed-mental-health-wellbeing-into-the-esports-ecosystem--fc4vweeln) · GamesIndustry.biz · 0 upvotes · 0 comments - [Krafton, Flyquest, Arbitrum invest $3.5M on new MOBA](https://daily.dev/posts/krafton-flyquest-arbitrum-invest-3-5m-on-new-moba-qyvyfskj8) · Game Developer · 0 upvotes · 0 comments - [Obys: The Small Studio Designing Big Digital Narratives](https://daily.dev/posts/obys-the-small-studio-designing-big-digital-narratives-ocquqopia) · Codrops · 2 upvotes · 0 comments - [How to Find Success on Steam with Indie Publishing in 2026](https://daily.dev/posts/how-to-find-success-on-steam-with-indie-publishing-in-2026-rrgh0bocs) · 80 LEVEL · 0 upvotes · 0 comments --- Tags: [#gaming](https://daily.dev/tags/gaming), [#community](https://daily.dev/tags/community), [#marketing](https://daily.dev/tags/marketing) [View this post on daily.dev](https://daily.dev/posts/esports-consultancy-the-story-mob-rebrands-to-strategic-player-culture-advisory--5whg6or85) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Esports consultancy The Story Mob rebrands to \"strategic player culture advisory\"","url":"https://daily.dev/posts/esports-consultancy-the-story-mob-rebrands-to-strategic-player-culture-advisory--5whg6or85","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/esports-consultancy-the-story-mob-rebrands-to-strategic-player-culture-advisory--5whg6or85"},"datePublished":"2026-07-21T13:39:58.444Z","dateModified":"2026-07-21T13:40:42.430Z","description":"Esports communications consultancy The Story Mob has rebranded as a 'strategic player culture advisory,' expanding its focus beyond esports to the broader...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/5953901e3a611c30b2c8e072317296d5?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/5953901e3a611c30b2c8e072317296d5?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/esports-consultancy-the-story-mob-rebrands-to-strategic-player-culture-advisory--5whg6or85","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"gaming,community,marketing","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Esports consultancy The Story Mob rebrands to \"strategic player culture advisory\""}]} ```