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# EU will mandate labels on authentic-looking AI content starting August 2

**[Hacker News](https://daily.dev/sources/hn)** · 3 min read · 0 upvotes · 0 comments

## Summary

The EU's AI Act mandates that companies label AI-generated content designed to look authentic, effective August 2, 2026. The rules cover generated images, audio, and text that appear real, requiring digital watermarks. Exemptions exist for personal content and clearly artistic or satirical works. Pre-existing AI systems get four additional months to comply. Non-compliance can result in fines up to 3% of gross revenue. The EU has created its own labels, but organizations may create their own. Industry observers note consumers may be surprised to find labels in areas like advertising, film, and publishing where AI is already widely used but not publicly visible.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.engadget.com/2227966/eu-mandate-labels-on-authentic-looking-ai-content>

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