--- title: Every App Is Shipping an AI Assistant. Nobody Has an Ad... description: OpenAI's ChatGPT reportedly hit ~$100M annualized ad revenue with sponsored cards at ~$60 CPMs, yet no open standard exists for in-app AI assistant ad... canonical: https://daily.dev/posts/every-app-is-shipping-an-ai-assistant-nobody-has-an-ad-format-for-it--qddtdcmjw twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Every App Is Shipping an AI Assistant. Nobody Has an Ad Format for It. | daily.dev og:description: OpenAI's ChatGPT reportedly hit ~$100M annualized ad revenue with sponsored cards at ~$60 CPMs, yet no open standard exists for in-app AI assistant ad... og:url: https://daily.dev/posts/every-app-is-shipping-an-ai-assistant-nobody-has-an-ad-format-for-it--qddtdcmjw og:image: https://api.daily.dev/og/posts/QddTDcmjW.png og:image:alt: Every App Is Shipping an AI Assistant. Nobody Has an Ad Format for It. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Every App Is Shipping an AI Assistant. Nobody Has an Ad Format for It. **[Medium](https://daily.dev/sources/medium_js)** · 9 min read · 1 upvotes · 0 comments ## Summary OpenAI's ChatGPT reportedly hit ~$100M annualized ad revenue with sponsored cards at ~$60 CPMs, yet no open standard exists for in-app AI assistant ad surfaces. The author introduces the Conversational Sponsored Suggestion, an ad format built on top of OpenRTB 2.6 Native 1.2 using a single ext field to declare assistant surface context — avoiding the need for a new media type. The format is implemented in an open-source Android SDK (ApexAd) with a Go auction engine and self-serve DSP. Five structural trust rules are enforced in code: answer independence, no conversation data leaving the device, mandatory disclosure, render-or-silence fallback, and character-clamped creative assets. The roadmap includes typed action manifests for CPA billing, an AAMP-compatible seller agent endpoint, and a push for OpenRTB standardization. Open questions around intent taxonomy ownership, conversation-level frequency capping, deal-first vs. open auction sequencing, and viewability definitions in chat threads are raised for industry discussion. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [OpenAI pitches ChatGPT ads at Cannes as CPM collapses](https://daily.dev/posts/openai-pitches-chatgpt-ads-at-cannes-as-cpm-collapses-59heareay) · The Next Web · 0 upvotes · 0 comments --- Tags: [#devtools](https://daily.dev/tags/devtools) [View this post on daily.dev](https://daily.dev/posts/every-app-is-shipping-an-ai-assistant-nobody-has-an-ad-format-for-it--qddtdcmjw) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Every App Is Shipping an AI Assistant. 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