Three ex-Spotify engineers who built the Vector AI recommendation system powering 90% of Spotify's suggestions to 800 million users have launched Malachyte, an e-commerce startup. They raised $10M in seed funding co-led by Bessemer Venture Partners and Gradient. Malachyte's platform uses real-time behavioral signals — hovers, clicks, scrolls, search refinements — to predict shopper intent and personalize storefronts without requiring login or purchase history. The system adapts within a single session and integrates natively with Shopify for merchants, with an API for larger retailers.
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