---
title: "Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce"
url: https://daily.dev/posts/ex-spotify-employees-raise-10m-to-bring-the-ai-behind-its-recommendations-to-e-commerce-olxs0f6iy
source_url: https://techcrunch.com/2026/08/06/ex-spotify-employees-raise-10m-to-bring-the-ai-behind-its-recommendations-to-e-commerce
type: article
source: "TechCrunch"
published: 2026-08-06T13:05:18.331Z
updated: 2026-08-06T13:05:46.731Z
tags: ["machine-learning", "ecommerce", "shopify"]
reading_time: 3
upvotes: 0
comments: 0
language: en
---

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# Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce

**[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments

## Summary

Three ex-Spotify engineers who built the Vector AI recommendation system powering 90% of Spotify's suggestions to 800 million users have launched Malachyte, an e-commerce startup. They raised $10M in seed funding co-led by Bessemer Venture Partners and Gradient. Malachyte's platform uses real-time behavioral signals — hovers, clicks, scrolls, search refinements — to predict shopper intent and personalize storefronts without requiring login or purchase history. The system adapts within a single session and integrates natively with Shopify for merchants, with an API for larger retailers.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2026/08/06/ex-spotify-employees-raise-10m-to-bring-the-ai-behind-its-recommendations-to-e-commerce>

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Tags: [#machine-learning](https://daily.dev/tags/machine-learning), [#ecommerce](https://daily.dev/tags/ecommerce), [#shopify](https://daily.dev/tags/shopify)

[View this post on daily.dev](https://daily.dev/posts/ex-spotify-employees-raise-10m-to-bring-the-ai-behind-its-recommendations-to-e-commerce-olxs0f6iy)