--- title: EXCLUSIVE: Luma launches creative AI agents powered by... description: Luma has launched Luma Agents, an agentic platform for end-to-end creative work spanning text, image, video, and audio. Powered by the new Uni-1 model — the... canonical: https://daily.dev/posts/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models-qnhsd4awd twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: EXCLUSIVE: Luma launches creative AI agents powered by its new ‘Unified Intelligence’ models | daily.dev og:description: Luma has launched Luma Agents, an agentic platform for end-to-end creative work spanning text, image, video, and audio. Powered by the new Uni-1 model — the... og:url: https://daily.dev/posts/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models-qnhsd4awd og:image: https://api.daily.dev/og/posts/QnhSd4aWd.png og:image:alt: EXCLUSIVE: Luma launches creative AI agents powered by its new ‘Unified Intelligence’ models og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # EXCLUSIVE: Luma launches creative AI agents powered by its new ‘Unified Intelligence’ models **[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 2 upvotes · 0 comments ## Summary Luma has launched Luma Agents, an agentic platform for end-to-end creative work spanning text, image, video, and audio. Powered by the new Uni-1 model — the first in its 'Unified Intelligence' family — the system coordinates multiple AI models including Google's Veo 3, ByteDance's Seedream, and ElevenLabs voice models. Targeted at ad agencies, marketing teams, and enterprises, Luma Agents can maintain persistent context across creative assets, self-critique and refine outputs iteratively, and generate large sets of variations from a brief. Early customers include Publicis Groupe, Adidas, and Mazda. One cited example saw a $15M ad campaign localized for multiple countries in 40 hours for under $20,000. The platform is now available via API with gradual rollout. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Luma releases a new AI model that lets users generate a video from a start and end frame](https://daily.dev/posts/luma-releases-a-new-ai-model-that-lets-users-generate-a-video-from-a-start-and-end-frame-slmo7fbjt) · TechCrunch · 0 upvotes · 0 comments - [Lumo 2.0: Proton's Private Alternative to ChatGPT and Claude Just Got Better](https://daily.dev/posts/lumo-2-0-proton-s-private-alternative-to-chatgpt-and-claude-just-got-better-wbfq0parv) · It's Foss · 0 upvotes · 0 comments - [The shift from prompting to agentic workflows](https://daily.dev/posts/the-shift-from-prompting-to-agentic-workflows-w9wu7ty2p) · Visually AI · 1 upvotes · 0 comments --- Tags: [#ai-agents](https://daily.dev/tags/ai-agents), [#genai](https://daily.dev/tags/genai), [#multimodal](https://daily.dev/tags/multimodal) [View this post on daily.dev](https://daily.dev/posts/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models-qnhsd4awd) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"EXCLUSIVE: Luma launches creative AI agents powered by its new ‘Unified Intelligence’ models","url":"https://daily.dev/posts/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models-qnhsd4awd","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/exclusive-luma-launches-creative-ai-agents-powered-by-its-new-unified-intelligence-models-qnhsd4awd"},"datePublished":"2026-03-05T18:13:05.872Z","dateModified":"2026-03-15T03:32:37.777Z","description":"Luma has launched Luma Agents, an agentic platform for end-to-end creative work spanning text, image, video, and audio. 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