--- title: Expensive Is Just a Brand Now | daily.dev description: Price used to be a reliable proxy for quality — the classic 'boots' parable illustrated how buying cheap costs more in the long run. But that relationship has... canonical: https://daily.dev/posts/expensive-is-just-a-brand-now-riwgxzgeg twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Expensive Is Just a Brand Now | daily.dev og:description: Price used to be a reliable proxy for quality — the classic 'boots' parable illustrated how buying cheap costs more in the long run. But that relationship has... og:url: https://daily.dev/posts/expensive-is-just-a-brand-now-riwgxzgeg og:image: https://api.daily.dev/og/posts/RIwgxzGeg.png og:image:alt: Expensive Is Just a Brand Now og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Expensive Is Just a Brand Now **[Ibrahim Diallo](https://daily.dev/sources/idiallo)** · 3 min read · 1 upvotes · 0 comments ## Summary Price used to be a reliable proxy for quality — the classic 'boots' parable illustrated how buying cheap costs more in the long run. But that relationship has broken down. Today, premium prices largely reflect brand power: ad campaigns, celebrity endorsements, and perceived exclusivity rather than superior materials or construction. Most products, regardless of price tier, come from the same factories and supply chains. The practical takeaway is that consumers should rely on peer reviews and real-world testing rather than price signals when evaluating product quality. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [When the cheap one is the cool one](https://daily.dev/posts/when-the-cheap-one-is-the-cool-one-teurhc9bn) · Hacker News · 2 upvotes · 0 comments - [The hidden advantage of looking like a billion-dollar brand before you are one](https://daily.dev/posts/the-hidden-advantage-of-looking-like-a-billion-dollar-brand-before-you-are-one-rylc0is2k) · The Next Web · 0 upvotes · 0 comments - [Own What Makes You You](https://daily.dev/posts/own-what-makes-you-you-mb9h2peaj) · Ardalis · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/expensive-is-just-a-brand-now-riwgxzgeg) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Expensive Is Just a Brand Now","url":"https://daily.dev/posts/expensive-is-just-a-brand-now-riwgxzgeg","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/expensive-is-just-a-brand-now-riwgxzgeg"},"datePublished":"2026-07-20T23:00:55.319Z","dateModified":"2026-09-13T19:53:17.235Z","description":"Price used to be a reliable proxy for quality — the classic 'boots' parable illustrated how buying cheap costs more in the long run. 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