--- title: Find out how PeopleFun increased LTV with Firebase... description: PeopleFun, maker of the word game Wordscapes, used Firebase Predictions to segment players by predicted purchasing behavior. Players unlikely to make in-app... canonical: https://daily.dev/posts/find-out-how-peoplefun-increased-ltv-with-firebase-predictions-sirwshivm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Find out how PeopleFun increased LTV with Firebase Predictions | daily.dev og:description: PeopleFun, maker of the word game Wordscapes, used Firebase Predictions to segment players by predicted purchasing behavior. Players unlikely to make in-app... og:url: https://daily.dev/posts/find-out-how-peoplefun-increased-ltv-with-firebase-predictions-sirwshivm og:image: https://api.daily.dev/og/posts/SIrWsHIvm.png og:image:alt: Find out how PeopleFun increased LTV with Firebase Predictions og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Find out how PeopleFun increased LTV with Firebase Predictions **[Firebase](https://daily.dev/sources/firebase-blog)** · 2 min read · 0 upvotes · 0 comments ## Summary PeopleFun, maker of the word game Wordscapes, used Firebase Predictions to segment players by predicted purchasing behavior. Players unlikely to make in-app purchases within seven days were shown more rewarded video ads, while likely purchasers saw fewer ads, balancing monetization strategies and increasing lifetime value by up to 5%. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [The Players You Already Have Are Your Biggest Growth Opportunity](https://daily.dev/posts/the-players-you-already-have-are-your-biggest-growth-opportunity-jrvklwx2i) · 80 LEVEL · 0 upvotes · 0 comments - [Retention Over Clicks: A Surprising Lesson from Browser Game Analytics](https://daily.dev/posts/retention-over-clicks-a-surprising-lesson-from-browser-game-analytics-dldovvdou) · DEV · 1 upvotes · 0 comments - [The power of play: Unlocking growth with playables](https://daily.dev/posts/the-power-of-play-unlocking-growth-with-playables-rcl4lcnro) · Unity · 1 upvotes · 0 comments --- Tags: [#machine-learning](https://daily.dev/tags/machine-learning), [#firebase](https://daily.dev/tags/firebase), [#ab-testing](https://daily.dev/tags/ab-testing) [View this post on daily.dev](https://daily.dev/posts/find-out-how-peoplefun-increased-ltv-with-firebase-predictions-sirwshivm) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Find out how PeopleFun increased LTV with Firebase Predictions","url":"https://daily.dev/posts/find-out-how-peoplefun-increased-ltv-with-firebase-predictions-sirwshivm","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/find-out-how-peoplefun-increased-ltv-with-firebase-predictions-sirwshivm"},"datePublished":"2026-08-23T12:20:42.673Z","dateModified":"2026-08-23T12:42:53.877Z","description":"PeopleFun, maker of the word game Wordscapes, used Firebase Predictions to segment players by predicted purchasing behavior. 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