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# Firefox reunites meme royalty to ask what happened to the web

**[Mozilla](https://daily.dev/sources/mozilla)** · 4 min read · 2 upvotes · 1 comments

## Summary

Firefox reunites early-internet meme icons like Overly Attached Girlfriend, Dancing Matt and Annoying Orange to ask what happened to the internet. The campaign was created by agency We Believers, with production by nobodys and direction by Sunny Sixteen, and aims to win back people who originally loved and used Firefox. Mozilla Chief Marketing Officer John Solomon says the challenge was how to lean on nostalgia and heritage without being stuck in the past. The post highlights Firefox's built-in privacy protections, AI features you can decide whether to show and customize, and open source code anyone can see.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://blog.mozilla.org/en/firefox/come-back-to-firefox>

## Community discussion

Top comments from developers on daily.dev.

**@petermrozek** · 0 upvotes

> It's good they didn't use all of the early-internet memes. Some bear-related ones would be really inappropriate. 😅

## Similar posts on daily.dev

- [Five reasons to choose Firefox](https://daily.dev/posts/five-reasons-to-choose-firefox-g9f9yvhaz) · Mozilla · 1 upvotes · 0 comments

---

Tags: [#privacy](https://daily.dev/tags/privacy), [#firefox](https://daily.dev/tags/firefox), [#browsers](https://daily.dev/tags/browsers), [#mozilla](https://daily.dev/tags/mozilla)

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