--- title: Flipboard acquires Graze, the feed builder working to... description: Flipboard has acquired Graze, a Portland-based startup that builds custom feed tools for Bluesky and lets curators monetize their feeds through contextual,... canonical: https://daily.dev/posts/flipboard-acquires-graze-the-feed-builder-working-to-monetize-the-open-social-web-cmy8u1qhl twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Flipboard acquires Graze, the feed builder working to monetize the open social web | daily.dev og:description: Flipboard has acquired Graze, a Portland-based startup that builds custom feed tools for Bluesky and lets curators monetize their feeds through contextual,... og:url: https://daily.dev/posts/flipboard-acquires-graze-the-feed-builder-working-to-monetize-the-open-social-web-cmy8u1qhl og:image: https://api.daily.dev/og/posts/cMy8u1qHl.png og:image:alt: Flipboard acquires Graze, the feed builder working to monetize the open social web og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Flipboard acquires Graze, the feed builder working to monetize the open social web **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary Flipboard has acquired Graze, a Portland-based startup that builds custom feed tools for Bluesky and lets curators monetize their feeds through contextual, privacy-friendly ads. Graze has sent over 41 billion posts to roughly 12 million people since launching, runs more than 7,000 feeds, and splits ad revenue 70/30 with creators. Flipboard, which already used Graze's tech in its Surf app, plans to expand feed-building tools across all AT Protocol apps, including its own. Terms of the deal were undisclosed; Graze had raised only $1 million and had a two-person team. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is Graze and how does its feed monetization work on Bluesky? Graze is a feed-building tool for Bluesky's AT Protocol that lets curators create, customize, and publish custom feeds, then monetize them with contextual ads rather than tracking-based targeting. Ad revenue is split 70/30 favoring the feed creator, curators choose which ads run, and since launch Graze has delivered over 41 billion posts to about 12 million people across more than 7,000 feeds, with around 60% of traffic monetized. _Curators weighing ad models for open social feeds can follow platform shifts like this one on daily.dev._ ### Why did Flipboard acquire Graze instead of building its own feed monetization tools? Flipboard was already using Graze's feed-building technology inside its Surf app and found the two companies were duplicating work while sharing a vision for growing the open social web. Acquiring Graze let Flipboard combine Graze's feed-curation and ad tech with its own existing advertiser relationships, and Graze's team of two saw faster growth with a partner that already had that infrastructure. Terms were undisclosed; Graze had raised just $1 million. _Developers tracking consolidation in the open social ecosystem can follow deals like this on daily.dev._ ## Similar posts on daily.dev - [Indigo brings the open social web to one app](https://daily.dev/posts/indigo-brings-the-open-social-web-to-one-app-q1xobbcj9) · TechCrunch · 0 upvotes · 0 comments - [BuzzFeed debuts AI slop apps in bid for new revenue](https://daily.dev/posts/buzzfeed-debuts-ai-slop-apps-in-bid-for-new-revenue-zfu17okn0) · TechCrunch · 0 upvotes · 0 comments - [Bluesky teases 2026 roadmap: a better Discover feed, real-time features and more](https://daily.dev/posts/bluesky-teases-2026-roadmap-a-better-discover-feed-real-time-features-and-more-3u8c5691x) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#startup](https://daily.dev/tags/startup), [#social-media](https://daily.dev/tags/social-media) [View this post on daily.dev](https://daily.dev/posts/flipboard-acquires-graze-the-feed-builder-working-to-monetize-the-open-social-web-cmy8u1qhl) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Flipboard acquires Graze, the feed builder working to monetize the open social web","url":"https://daily.dev/posts/flipboard-acquires-graze-the-feed-builder-working-to-monetize-the-open-social-web-cmy8u1qhl","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/flipboard-acquires-graze-the-feed-builder-working-to-monetize-the-open-social-web-cmy8u1qhl"},"datePublished":"2026-08-26T18:39:55.024Z","dateModified":"2026-08-26T18:41:06.184Z","description":"Flipboard has acquired Graze, a Portland-based startup that builds custom feed tools for Bluesky and lets curators monetize their feeds through contextual,...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a45086cc8b3016feeb63fb5c245a56d6?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a45086cc8b3016feeb63fb5c245a56d6?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/flipboard-acquires-graze-the-feed-builder-working-to-monetize-the-open-social-web-cmy8u1qhl","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"startup,social-media","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Flipboard acquires Graze, the feed builder working to monetize the open social web"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/flipboard-acquires-graze-the-feed-builder-working-to-monetize-the-open-social-web-cmy8u1qhl#faq","mainEntity":[{"@type":"Question","name":"What is Graze and how does its feed monetization work on Bluesky?","acceptedAnswer":{"@type":"Answer","text":"Graze is a feed-building tool for Bluesky's AT Protocol that lets curators create, customize, and publish custom feeds, then monetize them with contextual ads rather than tracking-based targeting. Ad revenue is split 70/30 favoring the feed creator, curators choose which ads run, and since launch Graze has delivered over 41 billion posts to about 12 million people across more than 7,000 feeds, with around 60% of traffic monetized. Curators weighing ad models for open social feeds can follow platform shifts like this one on daily.dev."}},{"@type":"Question","name":"Why did Flipboard acquire Graze instead of building its own feed monetization tools?","acceptedAnswer":{"@type":"Answer","text":"Flipboard was already using Graze's feed-building technology inside its Surf app and found the two companies were duplicating work while sharing a vision for growing the open social web. Acquiring Graze let Flipboard combine Graze's feed-curation and ad tech with its own existing advertiser relationships, and Graze's team of two saw faster growth with a partner that already had that infrastructure. Terms were undisclosed; Graze had raised just $1 million. Developers tracking consolidation in the open social ecosystem can follow deals like this on daily.dev."}}]} ```