--- title: Football commentator permits EA to use an AI version of... description: Football commentator Guy Mowbray has consented to EA cloning his voice using AI to generate the 20,000+ player names needed for EA Sports FC, a task that would... canonical: https://daily.dev/posts/football-commentator-permits-ea-to-use-an-ai-version-of-his-voice-for-ea-sports-fc-2hzt3xols twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Football commentator permits EA to use an AI version of his voice for EA Sports FC | daily.dev og:description: Football commentator Guy Mowbray has consented to EA cloning his voice using AI to generate the 20,000+ player names needed for EA Sports FC, a task that would... og:url: https://daily.dev/posts/football-commentator-permits-ea-to-use-an-ai-version-of-his-voice-for-ea-sports-fc-2hzt3xols og:image: https://api.daily.dev/og/posts/2hzt3xOlS.png og:image:alt: Football commentator permits EA to use an AI version of his voice for EA Sports FC og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Football commentator permits EA to use an AI version of his voice for EA Sports FC **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 2 min read · 0 upvotes · 0 comments ## Summary Football commentator Guy Mowbray has consented to EA cloning his voice using AI to generate the 20,000+ player names needed for EA Sports FC, a task that would otherwise require him to record each name multiple times manually. EA frames the arrangement as a collaboration rather than a replacement, noting AI has long been part of its development pipeline. The story contrasts with cases where voice actors have refused or formally objected to AI voice replication without consent, including the French voice of Lara Croft and the French Apex Legends cast. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [EA: AI is delivering "faster prototyping" and a "real rise in creativity" in its studios](https://daily.dev/posts/ea-ai-is-delivering-faster-prototyping-and-a-real-rise-in-creativity-in-its-studios-disuof5bi) · GamesIndustry.biz · 0 upvotes · 0 comments - [EA says generative AI tech will become a 'trusted ally'](https://daily.dev/posts/ea-says-generative-ai-tech-will-become-a-trusted-ally--cfs2vbyec) · Game Developer · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#ethical-ai](https://daily.dev/tags/ethical-ai) [View this post on daily.dev](https://daily.dev/posts/football-commentator-permits-ea-to-use-an-ai-version-of-his-voice-for-ea-sports-fc-2hzt3xols) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Football commentator permits EA to use an AI version of his voice for EA Sports FC","url":"https://daily.dev/posts/football-commentator-permits-ea-to-use-an-ai-version-of-his-voice-for-ea-sports-fc-2hzt3xols","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/football-commentator-permits-ea-to-use-an-ai-version-of-his-voice-for-ea-sports-fc-2hzt3xols"},"datePublished":"2026-02-18T20:57:41.487Z","dateModified":"2026-02-18T20:58:44.976Z","description":"Football commentator Guy Mowbray has consented to EA cloning his voice using AI to generate the 20,000+ player names needed for EA Sports FC, a task that would...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/f161dd7040bc193dbc307f9cd812c355?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/f161dd7040bc193dbc307f9cd812c355?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/football-commentator-permits-ea-to-use-an-ai-version-of-his-voice-for-ea-sports-fc-2hzt3xols","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"game-development,ethical-ai","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Football commentator permits EA to use an AI version of his voice for EA Sports FC"}]} ```