--- title: For tech CEOs, the dystopia is the point | daily.dev description: Tech CEOs use dystopian references in their marketing to create an aspirational and misanthropic branding that appeals to consumers' desire for personal... canonical: https://daily.dev/posts/for-tech-ceos-the-dystopia-is-the-point-ejneosfy5 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: For tech CEOs, the dystopia is the point | daily.dev og:description: Tech CEOs use dystopian references in their marketing to create an aspirational and misanthropic branding that appeals to consumers' desire for personal... og:url: https://daily.dev/posts/for-tech-ceos-the-dystopia-is-the-point-ejneosfy5 og:image: https://api.daily.dev/og/posts/EjnEOSfy5.png og:image:alt: For tech CEOs, the dystopia is the point og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # For tech CEOs, the dystopia is the point **[Substack](https://daily.dev/sources/substack)** · 5 min read · 5 upvotes · 1 comments ## Summary Tech CEOs use dystopian references in their marketing to create an aspirational and misanthropic branding that appeals to consumers' desire for personal benefits despite the potential harm to society. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Community discussion Top comments from developers on daily.dev. **@cloudshock** · 0 upvotes > Upvote b/c it's though provoking, but as I posted on this guy's article: > > "..you can ascribe any range of human emotion or motivation to a machine. That doesn't make it real. The near-term risk of AI is how humans will use it for themselves and against one another." > > Film is art, and we shouldn't use it as the basis of real world AI policy. ## Similar posts on daily.dev - [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 0 upvotes · 0 comments - [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments - [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments --- Tags: [#openai](https://daily.dev/tags/openai) [View this post on daily.dev](https://daily.dev/posts/for-tech-ceos-the-dystopia-is-the-point-ejneosfy5) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"For tech CEOs, the dystopia is the point","url":"https://daily.dev/posts/for-tech-ceos-the-dystopia-is-the-point-ejneosfy5","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/for-tech-ceos-the-dystopia-is-the-point-ejneosfy5"},"datePublished":"2024-05-15T04:08:31.893Z","dateModified":"2024-05-15T04:08:31.550Z","description":"Tech CEOs use dystopian references in their marketing to create an aspirational and misanthropic branding that appeals to consumers' desire for personal...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/1f4e4b4ba6732f39f58b3e0cd8530393?_a=AQAEuiZ","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/1f4e4b4ba6732f39f58b3e0cd8530393?_a=AQAEuiZ","isAccessibleForFree":true,"articleSection":"Substack","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Substack","logo":"https://media.daily.dev/image/upload/s--KFqxX_OL--/f_auto,t_logo/v1698154293/logos/substack.jpg","url":"https://daily.dev/sources/substack"},"commentCount":1,"discussionUrl":"https://daily.dev/posts/for-tech-ceos-the-dystopia-is-the-point-ejneosfy5","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":5},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":1}],"keywords":"openai","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Substack","item":"https://daily.dev/sources/substack"},{"@type":"ListItem","position":3,"name":"For tech CEOs, the dystopia is the point"}]} {"@context":"https://schema.org","@type":"WebPage","@id":"https://daily.dev/posts/for-tech-ceos-the-dystopia-is-the-point-ejneosfy5","comment":[{"@type":"Comment","text":"Upvote b/c it’s though provoking, but as I posted on this guy’s article:\n“…you can ascribe any range of human emotion or motivation to a machine. That doesn’t make it real. The near-term risk of AI is how humans will use it for themselves and against one another.”\nFilm is art, and we shouldn’t use it as the basis of real world AI policy.","datePublished":"2024-05-20T13:04:37.546Z","url":"https://daily.dev/posts/EjnEOSfy5#c-xDRcJP6tZ","author":{"@type":"Person","name":"cloudshock.dev","url":"https://daily.dev/cloudshock","image":"https://media.daily.dev/image/upload/s--WQFzRiGA--/f_auto/v1753297233/avatars/avatar_IkggSoPl7cfNHlTZhnuZD?_a=BAMClqZW0"}}]} ```